Bing Search may sometimes show a “Trending in Bing” carousel at the top of the search results. That carousel shows alternative search refinements based on your previous query but it also can contain ads. Here is an example of it showing an ad card embedded in the other search refinements in the “Trending on Bing” […]
Google’s Local Service Ads (LSA), Google Screened, previously would load the same advertisers as you scrolled down the search results page. Now, Google is loading unique, different advertisers when it shows you new Google Screened LSAs. Len Raleigh, who specializes in Local Service Ads, spotted this change this morning and posted on X saying, “Now […]
Bing seems to be testing showing the number of people who visited a website listed in a search ad. The ad in the Bing Search results says X “visitors in the past month.” Here is a screenshot that Khushal Bherwani posted on X of this feature: Google has shown in search results if you visited […]
Reddit’s rolling out some new updates to its ad targeting options, which are designed to make it easier for marketers to expand their audience reach in the app, including improved topic suggestions, and expanded audiences based on interests, along with some new ad management options. Reddit’s main update is its expanded targeting measures, with the […]
This week in search, Google finished rolling out the September 2023 helpful content update, which seemed to target SEO-first, search engine-first content in a big way. Google won’t be rolling back that update, if you were wondering. Google SGE got an update, too, with new, improved responses, safer responses, and also the “about this result” […]
At the Microsoft AI event last Thursday, Microsoft also announced new AI-based ad features in the upcoming months. This includes Copilot, which will help you create ads in Microsoft Advertising, and a new ad format exclusive to the Bing Chat interface named compare and decide ads. As a reminder, Kya Sainsbury-Carter, the Corporate Vice President […]
At the Microsoft AI event on last Thursday, I had a sit down with Kya Sainsbury-Carter, the Corporate Vice President of Microsoft Advertising, who told me that clicks on ads within Bing Chat are higher than clicks on ads in traditional search. 1.8X higher to be exact and with shopping ads, specifically in Bing Chat, […]
Google announced that it is expanding its AI-powered tools for Google Ads, its search ads platform. The AI-powered conversational tools to create ads is going into a true expanded beta test and Google also said automatically created assets will start using generative AI. This is coming in the near future, in the coming months, Google […]
Google Ads has a new indicator that may show up in your Google Ads advertiser console or dashboard named “limited by bid strategy.” This may show when Google thinks your campaign can get more value using a different bidding strategy. Anthony Higman spotted this notice and said “Just got this on an enhanced CPC bid […]
For the original iTunes version, click here. This week, I posted the big Google Webmaster Report – I hope it is helpful. The Google August 2023 core update finished rolling out last night and that core update had volatility earlier in the week, we reported on it early but it seemed to be correct. Google […]