Tag Archives: Ads

Google Ads To Take away Examples From Legal Requirements Coverage Pages

Next month, Google Ads will remove the examples it provides in its Google Ads Legal requirements policy. Google posted that on August 7, 2023, it will no longer list examples on the page. Google wrote, “Google Ads Legal Requirements policy will be updated on August 7, 2023. Examples will no longer be listed on this […]

Matt Abbagnaro On Getting Into PPC & Google Ads Efficiency Max

Matt Abbagnaro was kind enough to meet me in some parking lot last minute to discuss search marketing. We picked the parking lot so I can find an Electrify America charging station and charge while we do our interview. I didn’t find the charger, they were broken anyway, and I decided to just drive around […]

What I’ve Realized Running 25 A/B Tests on Ads for Buffer

Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. This change happened at a time when we needed to quickly scale how we run experiments to start looking for improvements to their performance.   Experiments are an important component in marketing […]

Google Ads Outage Might Consequence In Loss Of Entry To Latest Information

As of 7:13 am ET this morning, Google has confirmed an issue with Google Ads where advertisers “may not have access to the most recent data,” Google said. Google posted the issue just now, saying,” We’re investigating reports of an issue with Google Ads. We will provide more information shortly. The affected users are able […]

Google Heated Search Outcomes, Utilizing AI For web optimization, INP Report, Bing Chat & Google Ads Updates

This week we saw the continues heated and incredibly volatile Google search results continue throughout the whole week, and then it exploded this morning. Google’s Gary Illyes said we should avoid using LLMs and AI for diagnosing SEO issues. Gary also spoke about AI and Google at a Google Central Live event in Tokyo. Google […]

Google Ads Conversion Credit score Improved In Google Analytics 4

Google Analytics announced that you can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. The default channel is Google paid channels, but you can select Paid and organic channels. Google wrote“You can now select which channels are eligible for conversion credit for web conversions shared with […]

Google Ads Decide In To Use Media From Google Business Profiles

Google Ads has a setting named “automated locations” that has a subsetting to grant Google Ads access to your media and photos from your Google Business Profile. You can turn this on or off under the “automated locations” option in Google Ads. Anthony Higman said this is new and posted about this on Twitter. The […]

Google Local Service Ads Evaluations Removals

There has been some chatter within the local SEO community over the weekend that reviews are going missing from within Google Local Service Ads listings. Some say Google is cleaning up fake reviews or reviews that are against its guidelines, some are saying there is some sort of bug. It is not clear exactly what […]

Google Ads Drops Industry Large Blocks For Trademarks

Google is updated its Google Ads trademark policies to do away with the ability to have industry-wide blocks for trademarked terms. Instead, you will need to do this on the specific advertiser level. Google said this will reduce over-flagging issues with ads when an advertiser might legitimately want to use a trademark term but Google […]

Google Search Ranking Replace, Google Ads Trademark Coverage Change, SGE 2X Sooner & Tons Of search engine marketing Topics

For the original iTunes version, click here. This week we had yet another unconfirmed Google search ranking update in the middle of the week. The Google Search Generative Experience AI snapshot answers are now twice as fast. Most SEOs seem unimpressed by the new Google Search Generative Experience. Google News Showcase is coming to the […]