It is undeniable that generative AI is a reality in many professional fields and is present in the daily activities of millions. When it comes to marketing, AI brings excitement and concerns; nonetheless, most marketers employ AI tools to support their tasks, from ideation and creation to data analysis and more. HubSpot, Litmus, Rock Content, […]
A new lawsuit alleges that the U.S. Securities and Exchange Commission (SEC) has been illegally tracking the data of Americans who have invested in the stock market. The lawsuit, filed by the New Civil Liberties Alliance last week in Texas, claims that the agency has been illegally collecting data through the “Consolidated Audit Trail” program […]
Navigating the Ever-Evolving Landscape of Digital Marketing: Trends and Strategies for Effective Data Utilization Introduction: The world of digital marketing is in a perpetual state of evolution. From the advent of the internet to the rise of social media and mobile technology, marketers have continually adapted their strategies to stay relevant in an ever-changing landscape. […]
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Data presented solely in the form of numbers and written words can get extremely confusing and convoluted fast. […]
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. Diagrams can help a team visualize and execute large-scale projects and events more efficiently and successfully. For years, […]
YouTube marketers now have another measurement option for their campaigns, with Comscore announcing an expansion of its YouTube measurement capabilities to include YouTube Shorts, as well as YouTube viewership across connected TV (CTV), desktop, and mobile. Though Shorts is the key focus here, given its rising relevance as an entertainment source. As explained by Comscore: […]
Moving a lead down the funnel and converting them into a customer is only half the battle of growing a strong customer base. If you manage to turn a prospect into a lead and finally into a paying customer, you can’t stop there. A drop-off of meaningful engagement is the easiest way to lose valuable […]
Google has added new structured data carousel beta documentation, also known as host carousel. Google wrote that this is “a new carousel rich result that’s in beta, which is a list-like rich result that people can scroll horizontally to see more entities from a given site (also known as a host carousel).” The new documentation […]
Reddit’s IPO is almost here, with the company filing its S-1 registration with the SEC today, which outlines its current finances and strategic goals, ahead of the pending listing. And there are some interesting notes in the data provided. First off, Reddit, which will soon be listed on the New York Stock Exchange under the […]
How do you use the link data within Google Search Console? That is what John Mueller of Google asked earlier this month, and he got a nice list of uses for the link data within the Search Console. Personally, I rarely use it but when I was reviewing Search Console, I noticed my link count […]