Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. While it’s an important part of growth, it’s only one piece of the puzzle. Instead of hyper-focusing on what you can’t control (the Algorithm), focus on what you can – your own results. And how do […]
Automating AML Investigations with Advanced Analytics Anti-Money Laundering (AML) investigations cannot be overstated in today’s financial world. As our global economy expands and interconnects, the threat of financial crimes, particularly money laundering, has surged. To combat these illicit activities effectively, financial institutions and regulatory bodies are turning to advanced analytics and automation techniques. By leveraging […]
With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4. Google Analytics 4 (GA4) provides you with greater data collection accuracy than Universal Analytics (UA) and allows you to track the user journey across websites and apps. GA4 also features new reports and enhanced Universal Analytics […]
I posted a poll on Twitter asking if SEOs thoughts on Google Analytics 4 (GA4). 50% said they “hate it” and about 26% said they have “somewhat negative” thoughts on GA4, so that is about 3/4th of SEOs saying they are not pleased with GA4. Please note, this story was posted yesterday but I had […]
Let’s just get this out of the way off the top: people who work in healthcare are heroes. And sometimes even heroes need the right tools to do their best work. Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics […]
Google’s Universal Analytics 3, which was supposed to stop collecting data over a week ago, on July 1st, is still collecting data for most, if not all, UA3 profiles. Every UA3 profile I have access to that is still properly set up, it still collecting data. I even posted a poll last week asking if […]
This morning, we are seeing significant movement with the Google search results ranking and algorithm. Twitter blocked unregistered users from seeing tweets, which blocked Googlebot and resulted in huge drops in Google Search traffic but a few days later, Twitter fixed it. Bing Chat improved its efficiency and dropped latency by 25%. OpenAI disabled the […]
Google Analytics announced that you can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. The default channel is Google paid channels, but you can select Paid and organic channels. Google wrote“You can now select which channels are eligible for conversion credit for web conversions shared with […]
Google posted an update that it is currently working on linking your Google AdSense account with your Google Analytics 4 property as it offers with Universal Analytics 3. The update was posted in this AdSense help document at the top and reads, “Google Analytics 4 update: We’re currently working on an update to allow you […]
I posted the monthly Google webmaster report for June and as you can imagine, it was a big month. Google launched the Search Generative Experience for some. We posted some of the early complaints on SGE; it is missing the result count, there is very little personalization, and the experiment ends in December 2023. Google […]