Tag Archives: Analytics

13 Greatest Hashtag Tools for Analytics, Monitoring, and Extra

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. The catch is that you have to […]

Instagram Analytics: 2024 Information to Smarter Outcomes Monitoring

Instagram analytics help you understand how your strategy is performing, both on an account and individual post level. And knowing what works (and what doesn’t) is the first step to growing your account and building an engaged following on the platform. Keep reading to find out how to get started with tracking Instagram analytics, learn which […]

The Creator’s Information to YouTube Shorts Analytics

Everyone is focused on the YouTube Shorts algorithm as the key to growing as a creator on the platform. While it’s an important part of growth, it’s only one piece of the puzzle. Instead of hyper-focusing on what you can’t control (the Algorithm), focus on what you can – your own results. And how do […]

Automating AML Investigations with Advanced Analytics

Automating AML Investigations with Advanced Analytics Anti-Money Laundering (AML) investigations cannot be overstated in today’s financial world. As our global economy expands and interconnects, the threat of financial crimes, particularly money laundering, has surged. To combat these illicit activities effectively, financial institutions and regulatory bodies are turning to advanced analytics and automation techniques.  By leveraging […]

Google Analytics 4 (GA4): The Final Information

With Universal Analytics being gradually phased out, now is the best time to get to know Google Analytics 4. Google Analytics 4 (GA4) provides you with greater data collection accuracy than Universal Analytics (UA) and allows you to track the user journey across websites and apps. GA4 also features new reports and enhanced Universal Analytics […]

75% Are Not Pleased With Google Analytics 4 (GA4)

I posted a poll on Twitter asking if SEOs thoughts on Google Analytics 4 (GA4). 50% said they “hate it” and about 26% said they have “somewhat negative” thoughts on GA4, so that is about 3/4th of SEOs saying they are not pleased with GA4. Please note, this story was posted yesterday but I had […]

Social Media Analytics in Healthcare: Full Information

Let’s just get this out of the way off the top: people who work in healthcare are heroes. And sometimes even heroes need the right tools to do their best work. Social media analytics is one of the most powerful tools a healthcare organization can use to improve external communications. Used right, social media analytics […]

Google’s Universal Analytics 3 Nonetheless Gathering Information For Most

Google’s Universal Analytics 3, which was supposed to stop collecting data over a week ago, on July 1st, is still collecting data for most, if not all, UA3 profiles. Every UA3 profile I have access to that is still properly set up, it still collecting data. I even posted a poll last week asking if […]

Google Replace, Twitter Blocked Google, Bing Eliminated From ChatGPT & Extra search engine optimization, PPC and Analytics Information

This morning, we are seeing significant movement with the Google search results ranking and algorithm. Twitter blocked unregistered users from seeing tweets, which blocked Googlebot and resulted in huge drops in Google Search traffic but a few days later, Twitter fixed it. Bing Chat improved its efficiency and dropped latency by 25%. OpenAI disabled the […]

Google Ads Conversion Credit score Improved In Google Analytics 4

Google Analytics announced that you can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. The default channel is Google paid channels, but you can select Paid and organic channels. Google wrote“You can now select which channels are eligible for conversion credit for web conversions shared with […]