Taking on the challenge of rebranding your business can end up being a hit or a miss, depending on how you go about it. It requires time and thought to get it right, and not all companies succeed. Just look at the extreme rebranding of Twitter recently. Is it a success, or will it be […]
Tag Archives: Learned
Notice that the week of 8/25 was actually one of our strongest weeks yet when it comes to how we felt about the 4DWW Challenge. Not only were projects being fulfilled and deadlines being met, but employees were feeling rested, relaxed, and in control of their own work. Here are a few things our employees […]
Just over a year ago, my role at Buffer shifted, and I became a Growth Marketing Manager working on Buffer’s Growth Marketing team. This change happened at a time when we needed to quickly scale how we run experiments to start looking for improvements to their performance. Experiments are an important component in marketing […]
Just over a year ago, I joined the growing ranks of professionals leaving salaried positions behind to take their side hustles full time. At the time, I knew I was in for a year of ups and downs and accelerated professional growth—but I still wasn’t quite prepared for how the year would unfold. In the […]
In today’s highly competitive business landscape, having a strong and well-defined brand is more important than ever. As 2023 goes by, businesses across various industries are vying for the attention of an increasingly discerning and demanding consumer base. In this environment, a brand is much more than just a logo or a catchy tagline – […]
🖊️ Small Business, Big Lessons is a podcast from Buffer that goes behind the scenes with inspirational small businesses to explore how they are questioning the best ways to build a business and uncover the big lessons we can learn from their journeys (so far). Check out episode eight here. Running a small business requires […]
In early 2011, I decided to take a massive leap of faith and do something I had been putting off for quite some time—quit a stable job and start my public relations agency. I knew this would be challenging. But, I wasn’t ready to live with the regret of not trying. So, on I went […]
At Buffer, we spend a lot of time thinking about growth. Small business growth to be precise. We love reading stories about a start-up candle company growing revenue by 5x on socialand a brand that gained 400,000 followers in its first four years. Amongst many of these stories, we’ve seen one consistent theme. To grow, […]
Hiring generally comes with ebbs and flows. During one six-month stretch in 2021, a particularly busy season, I spent more than 120 working hours in six months asking more than 350 individuals the same seven questions for our Buffer values screen. At the end of each conversation, I’d turn the conversation over to them, and […]
The Apple Watch Series 6 ($350 and up) felt in many ways like the opposite of the Oura. It’s the largest of the wrist-worn devices and sports a big, colorful display. But instead of the granular detail of the Oura and other devices, the Apple Watch serves up weekly trends that present a big-picture view. […]
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