Would you pay $10 or $100 for a lead in a pay-per-click (PPC) campaign? You’d pick $10. Everyone wants to pay the least possible amount for lead acquisition. But only a few pay attention to what actually lowers this cost. In this post, we’ll discuss one of the major factors that can lower the overall […]
For the original iTunes version, click here. This week, we covered another unconfirmed Google search ranking update that hit on February 14th and 15th. Google has some bugs or changes that really hurt recipe bloggers big time right before the Super Bowl. Google’s featured snippets disappeared for a couple of hours on Thursday. Google’s local […]
For the original iTunes version, click here. This week, we covered that the Google October 2023 core update is done rolling out; it was a super and incredibly heated core update. Google also finished rolling out the spam update this morning, and the overlap is upsetting. X/Twitter is now blocking Bing Search, Bingbot, from crawling. […]
In part one, we learned about Matt Abbagnaro and also about his experience with Performance Max Google Ads campaign. In part two, we moved on to talking about client services and he spoke about Kirk Williams (aka @PPCKirk) books, stop the scale. He said it is all about client service work and giving the best […]
This morning, we are seeing significant movement with the Google search results ranking and algorithm. Twitter blocked unregistered users from seeing tweets, which blocked Googlebot and resulted in huge drops in Google Search traffic but a few days later, Twitter fixed it. Bing Chat improved its efficiency and dropped latency by 25%. OpenAI disabled the […]
Matt Abbagnaro was kind enough to meet me in some parking lot last minute to discuss search marketing. We picked the parking lot so I can find an Electrify America charging station and charge while we do our interview. I didn’t find the charger, they were broken anyway, and I decided to just drive around […]
This week in search, we had yet another week of heated Google search ranking volatility without a confirmed Google search ranking update. Google said it would drop the Ping endpoints for Google Sitemaps later this year. Some are seeing the new index coverage report in Bing Webmaster Tools. Google said word count is not an […]
Note I recorded and wrote this recap on Wednesday but scheduled it to go live on Friday morning, and I am offline for Passover. I posted the monthly Google Webmaster report, and it is an excellent way to catch up on the last month of Google SEO topics. Google said they upgraded Bard’s math and […]
If you’re looking to drive traffic to your website, Microsoft has unveiled three predictions for product categories in the new year. If you’re looking to leverage these trends, we have some advice on how — and when — to do so. The three product categories Microsoft is keying on are: Natural or organic food and […]
Christine Zirnheld, aka Shep, is a Digital Marketing Manager at Cypress North, is a co-host on Marketing O’Clock, and has been with the company for over four years. Shep came from her maiden name Shepherd and Greg Finn gave him the nickname of Shep, although Greg does not have a nickname. This vlog went out […]