Tag Archives: Matt

Matt Abbagnaro On PPC Shopper Providers & Enterprise Growth

In part one, we learned about Matt Abbagnaro and also about his experience with Performance Max Google Ads campaign. In part two, we moved on to talking about client services and he spoke about Kirk Williams (aka @PPCKirk) books, stop the scale. He said it is all about client service work and giving the best […]

Matt Abbagnaro On Getting Into PPC & Google Ads Efficiency Max

Matt Abbagnaro was kind enough to meet me in some parking lot last minute to discuss search marketing. We picked the parking lot so I can find an Electrify America charging station and charge while we do our interview. I didn’t find the charger, they were broken anyway, and I decided to just drive around […]

Matt Cutts Fought With Sergey Brin & Larry Page Over Google Search Spam Points

Some of you may know that in the early days of Google, Google’s co-founders, Sergey Brin and Larry Page would say Google Search was immune to search spam. Matt Cutts, the former Google search spam lead, said recently on Hacker News that he actually had to fight with the co-founders to prove that Google was […]

Matt Rogerson analyzes why The Guardian outperforms Sun and Mail Online in Google Search

Matt Rogerson, the director of public order for the Guardian Media Group, wrote: Twitter Thread analyzes why he believes The Sun and Mail Online’s claims that Google Search is mistreating them are false. Then he spent time trying to figure out why Google didn’t rank them well – and it could be a lot of […]