As one of the most popular landing page builders, Unbounce has its share of fans and detractors. While the platform does what it says on the tin, i.e., help its users design modern landing pages, it’s not for everyone. Maybe you fall into the camp of people who aren’t impressed by Unbounce’s features or price […]
Do any of these statements sound familiar? “You need a landing page.” “You need more landing pages.” “You can do that with a landing page.” You’ve probably heard statements similar to this, if not these exactly. After all, landing pages are powerful digital marketing tools that drive web traffic toward a specific action. Yet, many businesses […]
The general advice on how to create topic clusters and pillar pages hasn’t shifted in the last decade. So, if you’re on this blog, you might get the same advice here too. However, there’s one primary benefit of being on the Rock Content blog as opposed to the other websites — we’ve corroborated our facts […]
Squeeze pages are the key to building an engaging email list. No engaged list, no successful email marketing campaigns. Below, I’m going to show you everything you need to know about squeeze pages to better build your email list. This is your last chance. After this, there is no turning back. I’m offering you the […]
On June 28th, three weeks ago, I removed the AMP pages from this site. Overall, I didn’t see overall traffic changes from the change. I did notice issues with this site in Google Discover, a spike in crawl rates, a jump in AMP errors and some more changes. Here are some charts from Google Search […]
Curious about landing pages? In this guide, I’ll explore what landing pages are, their types, the vital role they play, and tips for creating persuasive, high-conversion landing pages for your business. Let’s start with the basics. Table Of Contents What are landing pages? A landing page is the first page where your audience “lands” after […]
Next month, Google Ads will remove the examples it provides in its Google Ads Legal requirements policy. Google posted that on August 7, 2023, it will no longer list examples on the page. Google wrote, “Google Ads Legal Requirements policy will be updated on August 7, 2023. Examples will no longer be listed on this […]
Over the last decade, Rock Content has been an industry leader for content marketing and SEO for businesses. Not only do we do extensive research and share new insights on these issues on a regular basis, but such tactics are also at the heart of our very own marketing efforts. For a long time, our […]
Google’s Gary Illyes said in an SEO office hours video that you may want to consider consolidating pages that end up in a host group in the Google search results. Host groups are when Google shows two results from the same domain, one indented under the other. Gary said, “It’s a telltale that you have […]
Google’s John Mueller said he would “try very hard to avoid having a “coming back soon” page during a revamp.” He said if you must have the “coming back soon” page then do so for a day or so but serve a 503 server status code. John wrote this on Twitter, “I’d try very hard […]