Google is testing a button in the search results under the top stories news results to see “more news topics.” I personally cannot replicate this, which makes me think this is new. This was spotted by Punit who shared this screenshot of the button on Mastodon: When click “Entertainment”, it goes to “entertainment news” in […]
Google is testing using colors for the +topic search bar refinements, those bubble buttons you sometimes get under this search bar in Google Search. I see normal white buttons, then grey, blue and green, but I am sure there are more. This was spotted by Ethan Lazuk who informed me of this on Twitter but […]
For the original iTunes version, click here. This week we had yet another unconfirmed Google search ranking update in the middle of the week. The Google Search Generative Experience AI snapshot answers are now twice as fast. Most SEOs seem unimpressed by the new Google Search Generative Experience. Google News Showcase is coming to the […]
In June of 2022, Mordy Oberstein first spotted a new SERP feature being tested called Google Explore. That’s where a feed of content shows up after a user scrolls through several pages in the mobile SERPs. It has a special treatment in the SERPs and looks like the combination of Search and Discover. As of […]
Google Search seems to be testing a new “trending topics” section for some news queries in Google Search on mobile. This Trending Topics section lets you toggle and refine your query by topics, such as weather, crime, sports, politics, or other trending news categories for that query. This was spotted by Saad AK on Twitter […]
Google Search is now grouping some of its Top Stories sections for some queries by topics. This was working on mobile for a while but is now reportedly working for the desktop Top Stories Google Search results. Here is a screenshot for a query on [biden] where Google Search on desktop is showing a topic […]
Google announced that starting July 1, 2022, Google AdSense will begin testing the Chrome’s Topics API for ad requests on a “small percentage of traffic.” the Topics API was announced early year as a replacement for the flopped FLoC Google cookie replacement. The Topics API is Google’s latest replacement for third-party cookies and aims to […]
On March 4th we had more Google search turbulence, a possible Google search ranking update around then. Google’s John Mueller said they sped up the SafeSearch filter classification process. The translated indexing issue we spoke about last week was from the Google Cloud team, ironically. Google said indexing issues can be old spam related but […]
2022 was rumored to bring an end to third-party cookies advertising. Google, Apple, and Microsoft all aim to fundamentally enhance privacy on the internet and improve user experience. Canceling third-party cookies is definitely a step in the right direction. However, it leaves thousands of B2B marketers and ad tech companies hanging. Today, we are looking […]
The Christmas season is a time full of traditions, not only in our private lives, but also in the marketing universe. Platforms and brands are in endless summaries of major events – and Google has joined that trend. Google took advantage of its colossal database of information on everything users search online and launched the […]