Almost half (46%) of realtors say their highest quality leads come from social media, compared to MLS (30%) and relationship management (26%). And yet, 24% of realtors spend less than $50 a month on lead generation. But given that 96% of home buyers look for listings online and 80% of sellers contact only one real […]
In the digital ads world, artificial intelligence is far from new. For years, these platforms have been using Machine Learning and AI to identify user behavior patterns, target consumers with greater potential to purchase certain products or services, optimize campaign results, among many other functions. However, in recent months, with the popularization of platforms such […]
Are you just getting started with a Google Ads campaign for your website? Want to understand the different ad extensions that are available to you? The team from omnitail share their Google Ads tips in this infographic. Here’s what they cover: seller rating calls site link Location Structured snippet apartment call out Price Check out […]
Anthony Higman shared a couple new Google Ads and Google Business Profile items yesterday on Twitter. One on Google Business Profile conversion actions within Google Ads and the other are chat details in Google Ads. Totally honest, I have no idea if this is new, but Anthony Higman knows this stuff way better than I […]
Microsoft Advertising announced a new ad solution for AI-powered chat experiences and solutions. Microsoft said this is a new way to help monetize online services, apps, and publishers monetize chat platforms. To be honest, it is not 100% clear what this ad solution will look like or how to use it. But Microsoft wants everyone […]
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If you are a marketing professional who likes to be up-to-date on the latest trends, you must have seen the growing paid verification on social media – this trend is definitely here to stay. Meta is taking small steps through this trend, rolling out the paid blue mark softly and in waves. But for Twitter, […]
Starting on July 3, 2023, Google will prohibit ads for products that carry an imminent, proven, and unresolved risk of death or grievous bodily harm that has been the subject of a consumer advisory or product recalls. This will update the Google Ads Dangerous products and services policy. Google posted this new update over here […]
Google has released Google Ads API version 13.1, and below is a list of what changed. The big changes include bid simulations retrievals, additional recommendation types related to shopping campaigns, and more. Version 12.0 was released in October 2022, Version 11.0 of the Google Ads API was released in June, and version 11.1 what in […]
Google Ads is also testing a gold verification badge or label in the search results. We saw a blue verification label and then a blue badge style label and now we are seeing the label in gold. This gold style was captured by Alex Kubica, he posted this screenshot on Twitter: As a reminder, this […]