To maximize content marketing ROI is crucial for successful businesses looking to attract interest, drive conversations, build bonds, and instill brand loyalty. Successful businesses attract interest, drive conversations, build bonds, and instill brand loyalty. Powerful marketing strategies make this possible. The digital realm and present-day patterns of online consumer behavior have redefined how companies must […]
Are you looking for ways to generate more engagement on your Facebook Page? Want to encourage more likes, shares and comments on your Facebook posts? The team from Red Website Design share 8 ways to increase Facebook page engagement in this infographic. Here’s a quick summary: Post native videos directly to Facebook Optimize your videos […]
Whether you manage a team of marketers, run your own e-commerce site, or are an individual content creator responsible for driving revenue alone, you understand how important conversions are to your business. Have you ever wondered why your content is pulling visitors in and driving traffic, but isn’t compelling them to convert into customers? While […]
Moving a lead down the funnel and converting them into a customer is only half the battle of growing a strong customer base. If you manage to turn a prospect into a lead and finally into a paying customer, you can’t stop there. A drop-off of meaningful engagement is the easiest way to lose valuable […]
While email marketing is a great tool to bring people to your site, you can’t simply set up a newsletter and hope for the best. From subject lines to preheaders and A/B testing to personalization, there’s a lot that goes into using email marketing effectively. One of those tactics is trigger words–and there are a […]
Since its conception, TikTok has gone from being a lip-sync video app to one of the social media giants, rivaling the likes of Instagram and Facebook. Known for its unique algorithm and customized “For You Page” (FYP), it’s becoming something companies can’t ignore. As of 2023, TikTok has over 1 billion active monthly users. While […]
Opinions expressed by Entrepreneur contributors are their own. Within less than two decades, marketing as we know it has changed almost beyond recognition. At the beginning of the century, business owners and marketers had a limited choice of channels through which they could reach potential customers. For small businesses, some of those channels were cost-prohibitive. […]
The holiday season is the crescendo of the retail symphony, a time when meticulous preparation meets opportunity. As the anticipation builds towards this peak shopping period, your business’s readiness can mean the difference between a good season and a great one. Our expertly crafted guide is the companion you need, offering a wealth of essential […]
Global consumers invested about 110 billion USD in mobile games and 57 billion USD in non-gaming mobile apps throughout 2022. While the demand for mobile apps is higher than ever, the competition isn’t far back. As of the third quarter of the same year, Google Play presented over 3M mobile apps along with Apple’s App […]
The quest to capture your audience’s attention begins long before they dive into the content of your email—it starts at the subject line. With inboxes cluttered with hundreds of daily messages, it’s the compelling, well-crafted subject line that often makes the difference between an open and an ignore. However, creating top-notch email subject lines (day […]