Some social media evangelists will tell you that email marketing is dead. Of course, they’re wrong. Email is still a preeminent form of communication that gets marketing results that most other channels could only dream of. It’s cost-effective, customizable, easy to use, builds connections, and, most importantly, spurs your audience to action. Consider these statistics: […]
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How can paid media boost brand awareness in 2023? In today’s digital age social media has become an integral part of our lives, from instagram reels to facebook posts, we are now constantly engaged in content creation and content consumption. While organic reach on SM platforms is incredible, paid social media ads are still valuable […]
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Have you ever tried to describe what marketing is and then struggled to give a concrete answer? Don’t worry, you’re not alone. Marketing covers a vast range of activities and disciplines, making it a challenge to define. Download this post by entering your email below The American Marketing Association defines it as: “The activity, set of […]
Automated email follow-up campaigns are an essential marketing tool to help businesses stay connected with their prospects and customers. Automating the process can save time, improve communication, and ultimately boost your bottom line. In this post, we’ll explore the benefits of automated email follow-ups, how to create an effective campaign using ActiveCampaign, and share some […]
You’ve just checked the metrics on a piece you wrote a few weeks back and are horrified. Somehow, without you picking up on it, the impressions on that killer post you put together have dropped considerably. This leaves you with two options: Write more content to keep people coming to your website, or Refresh the […]
Have you ever stumbled across an article that was full of grammatical errors, spelling mistakes, and odd syntax choices? You’re not alone. Without proper editing and proofreading, low-quality content is published every day. Making sure you take the right steps to proofread your own content is a general best practice that everyone should follow. But […]
Everyone knows the feeling of sitting on the couch with drinks and snacks waiting for the next episode of your favorite show to come on. As the opening credits begin, an air of excitement builds up and keeps you coming back week after week. What if your content marketing strategy could elicit the same response? […]
Along with a plethora of others new features other tools, LinkedIn has recently announced Collaborative Articles. This new feature is designed to bring in opinions and advice from professionals across the platform in answer to prompts from AI. The new feature is intended to provide several benefits: Members get help and advice from real people […]
Having trouble boosting your Instagram Reels? You’ve come to the right place. Boosting Instagram Reels is supposed to be super easy, whether you’re doing it on the Instagram app or via a social media management dashboard. But the truth is, there are plenty of problems that can come up along the way. If you’ve ever […]