Opinions expressed by Entrepreneur contributors are their own. Google’s March 2024 Core Update was a seismic event for blogs and website owners relying on organic search traffic. This significant algorithm change targeted low-quality content and AI-generated spam, leading to the deindexing of hundreds of websites in its early stages. The consequences were that severely affected […]
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LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be. Even though it’s not the biggest network, nor the one with the largest reach, it still has a huge global audience and clocks in as the most trusted social media […]
Are you looking for ways to generate more engagement on your Facebook Page? Want to encourage more likes, shares and comments on your Facebook posts? The team from Red Website Design share 8 ways to increase Facebook page engagement in this infographic. Here’s a quick summary: Post native videos directly to Facebook Optimize your videos […]
Congratulations on starting a business! The next big task on the list is making a great first impression with your target audience. First impressions at this stage determine the awareness, trust, and authority your brand will get. These then dictate your conversion rates and sales volume. One of the ways you can capture the attention […]
Google has added a form where you can now request to opt out of displaying in the place entity feature in Page Insights to users in the European Economic Area (EEA). Page Insights is that button you can press while on a website using the Google app to get more details about that web page, […]
Creating a lead magnet that adds value to your target audience is a significant investment. Unfortunately, having a valuable lead magnet does not guarantee its success. Unless you have a clever strategy for promoting the lead magnet, chances are your investment will go down the drain. You don’t want that. Creating a lead magnet landing […]
Have you ever clicked on an ad and gone to a page that was only about one thing? That’s a landing page. Have you ever gotten an email about an upcoming event and clicked-through to a page specifically for signing up? That’s a landing page. Landing pages are everywhere because they’re an incredibly useful marketing […]
Email marketing is one of the most powerful tools in a marketer’s toolbox. Consider the following statistics from our email marketing benchmark report: The average email open rate is 26.8% The average click-through rate is 1.89%. Additional studies show that email converts 40 times more customers than social media and generates a 3600% ROI. The […]
Building a good waitlist landing page is no simple feat. You’ll need a skilled team of developers, copywriters, SEO specialists, marketing strategists, UX/UI designers, and analytics experts to design a viral page. That means you’ll also need to invest a significant sum in such a page. Is it worth it? Are there any budget-friendly ways […]
White papers are precious types of written content. They help companies showcase their expertise, address industry challenges, and provide actionable guidance. These resources offer an affordable and highly effective means for businesses to connect with their audience and achieve an impressive return on investment. But you can only reap the benefits of your publication if […]