A great social media marketing strategy is more than simply getting the word out about your brand. It’s also about nurturing meaningful connections with your customers by becoming part of their everyday lives, conversations, and routines. Get it right, and watch your brand grow in a big way. But what is social media marketing? Why is it […]
As promised, Elon Musk’s X Corp has filed a new lawsuit against Media Matters, which accuses Media Matters, a non-profit misinformation research group, of fabricating evidence in order to suggest that X is displaying ads from big-name brands alongside harmful content, including posts from neo-Nazi, anti-Semitic, and anti-LGBTQ accounts. Media Matters has released several reports […]
Know your audience. Know your audience. KYA. Every marketing blog post in the history of the world has “know your audience” in it somewhere. But…it’s kind of a lie. Don’t get me wrong—understanding your audience is crucial. If you do it well. The problem is that the term “know your audience” has been thrown around […]
We can all agree that email communication is essential for successful businesses. However, for your emails to be successful and produce conversions, they have to land in the inbox. But what happens when emails don’t make it to the inbox? Where do they go when they bounce? How are they processed? Enter return-path email headers. […]
With Twitter outlining its plan to remove ‘legacy’ verification checkmarks in the app this week – ie users that are not paying for a blue tick – it’s worth reflecting on Twitter chief Elon Musk’s plan for his revised subscription offering, which he sees as a means to address the company’s challenges with both bots […]
Spotify, one of the world’s most popular music streaming services, has announced a major redesign this month – and it seems that the intention of the platform’s redesign goes far beyond just being a “fresh look”. The changes include features already known to the active public on social networks like TikTok, Instagram and YouTube, and […]
Opinions expressed by Entrepreneur contributors are their own. One of the best ways to market any consumer product is through Video. Images and text can only contain so much information — with a video, you can tell your audience everything they need to know in a matter of seconds. If you’ve yet to incorporate video […]
Are you using Instagram alt text? If not, you should be. Alt text, or “alternative text” on Instagram, is an important tool for increasing accessibility and improving user experience. And it’s especially important when it comes to reaching new audiences. It’s also important for Instagram’s own algorithm, which uses alt text to understand what a […]
Opinions expressed by Entrepreneur contributors are their own. Content, likes, shares — there’s so much more to an online presence than SEO, and we’ve been empowered to do it all. But why are so many entrepreneurs falling short regarding content for their business? The answer is plain and straightforward; they are not a photographer or […]
Opinions expressed by Entrepreneur contributors are their own. franchise marketing has many moving parts, including SEO, paid search, social media and much more. But one of the most important, if not the most important, aspects of a well-developed digital marketing strategy is content — the stuff you write and share to tell and sell your […]