Stop scrolling right now. This blog post will change your life. Okay, maybe not — but it will teach you how to create an effective social media hook for TikTok, Instagram, and beyond. (See what we did there? We used a hook.) When it comes to engaging Instagram’s 2 billion active users and TikTok’s 884 […]
Inaccurate, packed with “filler,” or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good? Tough question. With Google promising to prioritize “helpful content” going into […]
How to improve your email open rate There can be several reasons for low open rates. But the great news is that most of them are common culprits that even big corporations wrestle with. And guess what? You can easily flip the script with these 5 tips: Subject lines The subject line is that little […]
You might have wondered what is a good typing speed is and how you can improve your overall typing skills. If you can type fast and accurately, you can often get your work done faster than you would otherwise. Depending on the type of work you do day-to-day, having a fast typing speed can only […]
How to come up with an original podcast idea If you want your podcast to have a real shot at success, having an original idea is key. Coming up with something truly unique, though, is no walk in the park. But that’s how it’s supposed to be. If it were easy, everyone would be churning […]
When it comes to Search Engine Optimization (SEO), many factors influence page rankings. On top of it all, the competition for the first positions is huge, and competitors know how to have websites considered a reference by Google’s algorithms. Therefore, working on some decisive points, like Domain Authority (DA), puts your company in a prominent […]
There’s no question that having a website is one of the most important factors in running a modern business. But making sure that your website looks better than the competition is more difficult. In fact, 52 percent of users say they will leave a website due to aesthetics. So having a beautiful web design is […]
Google’s John Mueller said on Twitter that just because a site appears to be doing super well in terms of Google ranking and SEO today that it won’t degrade one day in value. John added, “just because something’s in Google News now doesn’t mean it’ll be there forever.” Sometimes sites just lose their luster, the […]
Blog posts continue to be one of the most popular and effective ways to reach a targeted audience today. Yet, many businesses have yet to create one. Why do they need to reconsider and start blogging now? Blogging can serve as a surprisingly powerful marketing tool for your business, helping you attract new customers and […]
Recently, Yandex, the Russian search engine built as a “clone” of Google by its former employees, suffered a data leak where 1,922 ranking factors were revealed. Although they also have many differences, Google and Yandex searches have a similarity in 70% of the results. For SEO professionals, it’s a big event, since to understand how […]