Tag Archives: musthaves

What’s Good B2B Content? Content Leaders on 9 Should-Haves for Standing Out From the B2B Crowd

Inaccurate, packed with “filler,” or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. According to one study, it also costs over $50 billion annually due to wasted resources alone. But what makes B2B content good? Tough question. With Google promising to prioritize “helpful content” going into […]

8 Should-Haves of a Good Social Media Governance Plan

All brands using social media in any form must navigate a constantly evolving set of risks in an environment that changes at lightning pace. A social media governance strategy ensures you’re prepared for whatever the world of social media throws at you. Keep reading to find out how to build a strategy that will help […]

Five must-haves to your Google enterprise itemizing

Home Business Magazine Online As a business owner, you already know the importance of showing up in Google search results. What you may not know, however, is that without properly submitted company information, your company will not appear in Google listings. When it comes to local marketing, Google My Business (GMB) is included Google Maps […]