If there’s one thing social media marketers need more of, it’s time. More time to execute their social strategy, to create content, and to engage with customers. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Social collaboration tools […]
Tag Archives: Social
They say money makes the (social media) world go round. So whether you’re a freelance social media manager or looking to hire a social freelancer, you need to know how much the going rates are. This article will tell you everything you need to know about freelance social media rates, how to get a freelance […]
Curious about what people really think of your brand, products, or campaigns? Forget follower counts and shares—social media sentiment analysis is the key. Sentiment analysis on social media lets you monitor online discussions about your brand and competitors in real time. By analyzing sentiment, you can uncover valuable insights into customer perceptions. Ready to dive […]
Digital marketing and social media marketing often get tangled up in conversation, with many using the terms as if they’re one and the same. However, this mix-up can lead to confusion, especially for those just dipping their toes into the world of marketing. Social media marketing is all about leveraging platforms like Facebook, Instagram, and […]
The average Joe clocks in around 2 and a half hours daily on social media, mindlessly scrolling, liking, and engaging. That’s a vast ocean of attention your business needs to be swimming in! Imagine every scroll, every pause in that endless feed as a chance for your business to shine, to grab Joe’s attention and […]
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and […]
After expanding access to its option to add social media profiles to your Google Business listing back in October, Google has now added a new section within its business listings in Search, which displays recent social media posts from your connected profiles. As you can see in this example, shared by Search Engine Journal, Google […]
Whether you’re a startup, a creator, a big brand, or a nonprofit, social media best practices like the ones shared in this post can keep you on top of the social media game. Remember, social media best practices can change fast. So it’s a wise idea to peep the to-do lists throughout the post even […]
Spent $20,000 on a research report only to spin up a landing page, send an email blast, and publish a few press releases? Unsurprisingly, you barely got any reach or leads for your report. That’s the old playbook. These days, B2B companies are taking a social-first approach to distributing their reports, irrespective of their audience. […]
Social media marketing is one of the most intense jobs out there, with the world constantly changing around you. Using tools to organize yourself can be a great way to keep mentally focused on your work and be agile enough to jump into new, uncharted territory that many can’t. Using productivity apps can positively impact […]