Whether you’re trying to get new clients, get quality job applications, or build brand awareness, LinkedIn is the place to be for B2B marketers. Over 1 billion business people use LinkedIn, making it the largest professional social network in the world. But how does your target demographic use LinkedIn? Is your target audience even on […]
As far as social media platforms go, Snapchat is pretty casual. Taking a photo, typing out some text and sending it to a friend can be done in—well—a snap. But that’s social networking. When it comes to marketing on the app, strategy is key. Developing a successful plan for your brand requires knowing a lot […]
In 2021, Facebook rebranded to Meta, which now acts as Facebook’s parent company and oversees Instagram, WhatsApp, and Messenger. These four apps are known as Meta’s Family of Apps. For marketers, this means that Facebook is now thinking of itself as part of a conglomerate of apps, but this isn’t any reason not to drill […]