Whether you’re trying to get new clients, get quality job applications, or build brand awareness, LinkedIn is the place to be for B2B marketers. Over 1 billion business people use LinkedIn, making it the largest professional social network in the world. But how does your target demographic use LinkedIn? Is your target audience even on […]
Let’s be honest: you probably didn’t get into content marketing because you love working with numbers. That’s certainly true for me. I’m a word nerd. I’ll run a mile when threatened with math (don’t even get me started on trigonometry), so examining data has never come naturally to me. But I’ve worked in media and […]
Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X, “I’m sorry to tell you, those numbers are all made up” when someone referenced specific numbers. Khushal Bherwani, who sends us a ton of tips here, posted on X saying a client […]
A phone’s screen displays the Twitter verification checkmark in gold. … [+]Illustration taken in Krakow on February 14th, 2023. (Photo: Jakub Porzycki/NurPhoto via Getty Images). NurPhoto via Getty Images Twitter said last week that “legacy verified” checkmarks would be removed from celebrity profiles, journalistic accounts, civil servants and others. If they wish to retain the […]
While TikTok and Instagram may snatch all the headlines, Snapchat remains one of the most popular social media platforms in the world—which means businesses should be taking note. Sure, it’s full of silly filters and effectsbut under the bells and whistles, Snapchat is a powerful tool for brands that want to connect with their audiences […]
Pinterest brings out the bulletin board fanatic in all of us. There’s something so soothing about curating that perfect inspirational spread, whether online or in real life. But for social media managers, it’s the Pinterest statistics that matter—knowing the facts and figures that set one pin apart from another are an essential part of marketing […]
Google’s John Mueller said that the size of your header tags, ie H1s, H2s, etc, does not matter for SEO or ranking purposes. John said it might matter for users and conversions but for SEO, nope. John was asked “would google deem huge heading font size as a sign of “overdoing it”, thus lower quality?” […]
Imagine walking into a store only to find there’s nobody to greet you and you can’t find anything easily. You have questions about products you’re interested in, but no one is there to answer them. You leave empty-handed. Without conversational commerce, this happens in online retail stores all the time. More customers are shopping online […]
A few years ago, the oldest Gen Zers were still in high school. Practically infants. Now, the oldest are 25 and rapidly moving up corporate, and other, ladders. How do you adjust your marketing strategy to include Gen Z without turning away your existing audience, or worse, looking like you’re trying too hard? Here’s what […]
As far as social media platforms go, Snapchat is pretty casual. Taking a photo, typing out some text and sending it to a friend can be done in—well—a snap. But that’s social networking. When it comes to marketing on the app, strategy is key. Developing a successful plan for your brand requires knowing a lot […]