It’s another mixed bag for Snap Inc. in its latest performance update, with the platform adding more users, though not in its most lucrative markets, while revenue also increased, though not at the levels expected. Thus is the theme of Snap’s performance, a yin-yang of strengths that are also weaknesses, in virtually every element. First […]
While TikTok and Instagram may snatch all the headlines, Snapchat remains one of the most popular social media platforms in the world—which means businesses should be taking note. Sure, it’s full of silly filters and effectsbut under the bells and whistles, Snapchat is a powerful tool for brands that want to connect with their audiences […]
Snapchat has partnered with New Balance to launch a new AR-focused ad push for the holidays, which incorporates voiceML – ie audio prompts – into the experience to discover relevant products. As you can see in this sequence, using the new New Balance Lens, Snapchat users will be prompted to answer a series of questions […]
When I said I was going to write about Snapchat, a friend asked me: “Do people still use Snapchat?” Well, according to the company’s third quarter 2022 earnings reportthey reported 363 million daily active users in the period, an increase of 57 million, or 19% year-over-year. Yes! Maybe you weren’t prepared for this news? That’s […]
Yes, I know that you were burned by the final season of Game of Thrones, in which your favorite character did something so inexplicable that it ruined all seven seasons or preceding development, to the point where you can hardly bear to look at a map of Westeros ever again But Game of Thrones is […]
As far as social media platforms go, Snapchat is pretty casual. Taking a photo, typing out some text and sending it to a friend can be done in—well—a snap. But that’s social networking. When it comes to marketing on the app, strategy is key. Developing a successful plan for your brand requires knowing a lot […]
Snapchat logos. (Photo: Lionel BONAVENTURE / AFP). (Photo by LIONEL BONAVENTURE/AFP via Getty … [+] images) AFP via Getty Images With Twitter Blue being in business for more than a year, and Snap just launching Snapchat+, we are in the age of paid social media. Meta can’t afford to delay offering the Facebook+ and Facebook […]
What’s the best way to maximize your campaign performance on Snapchat? Snap has sought to provide some more insight on this, via two new studies which look at the ways in which different Snap ad formats drive user response in the app, and how Snapchat’s more advanced AR tools can help to boost brand lift […]
Snapchat has a. added new certificate course when it comes to ad optimization Snap focus Educational platform that provides another way to build your Snap Ads expertise and showcase your understanding of the platform in an official, recognized capacity. As explained by Snap: “Snapchat advertising manager optimization is a five-course certification path designed to help […]
Ready to grow your business with an audience of Snap-hungry millennials and Gen-Zers? Learn how to use Snapchat to your full advantage and drive more brand engagement, awareness, and revenue. We’ve got you covered every step of the way. Bonus: Download a free guide that reveals the steps to create custom Snapchat geofilters and lenses, […]