Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly. Both approaches require different methods but will be […]
Are you finding it increasingly challenging to create high-quality content at scale? You’re not alone. Many businesses, marketers, and agencies grapple with this question. This dilemma often stems from a lack of a well-defined content creation strategy. But, what exactly is a content creation strategy, and why is it so crucial? A content creation strategy […]
Developing a storytelling strategy is essential in today’s digital age. Stories are exciting, entertaining, and provocative. And not surprisingly, people of all ages and walks of life love them. As well said by Seth Godin, author and marketing expert: “Marketing is no longer about the stuff that you make, but about the stories you tell.” However, […]
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and […]
Opinions expressed by Entrepreneur contributors are their own. Many clients who approach my PR agency claim they lack topics to cover. I assure them that this is not the issue as every specialist, just as every company, has valuable expertise to share. And one effective strategy to unveil it, which I previously mentioned in an […]
Reddit’s IPO is almost here, with the company filing its S-1 registration with the SEC today, which outlines its current finances and strategic goals, ahead of the pending listing. And there are some interesting notes in the data provided. First off, Reddit, which will soon be listed on the New York Stock Exchange under the […]
My company, Galan Leather Co., sells a fairly niche product: handmade leather and wood writing accessories, plus other craft goods that writing and stationery enthusiasts will appreciate. Because of that, we’ve found that the most effective way to market to our audience is via very niche channels: specifically, micro-influencers on YouTube. Given our products’ aesthetic […]
When talking about digital success, the role of a content marketing agency stands out as a pivotal force. It’s no secret that content marketing continues to be at the forefront of any successful strategy. Whether you are an entrepreneur, in-house marketer, or part of a content marketing team working with organizations of all sizes, knowing […]
There are many email marketing platforms out there, and they offer services that range from free to relatively expensive. What your company needs has to do with the size of your brand and your marketing budget. Here are eight questions you should ask yourself before choosing an email service provider: How intuitive and easy-to-set-up is it? […]
Social media growth reached a new high in 2023, with 4.88 billion total active social media user identities, representing 60.6% of the world’s population. How do brands grow their own social presence to reach that ever-increasing audience base? We’ve got 10 strategic tips (and 3 tools) for optimum social growth in 2024. Bonus: Get a […]