Business growth doesn’t just happen. It involves an intentional process laid out and executed strategically. If you’re unsure about how and where to start with your business growth, I’ve got you covered. I’m Ramit Sethi, New York Times bestselling author and entrepreneur, and I’ve helped thousands of businesses grow sustainably. In this guide, I’ll walk […]
If you feel like you haven’t been able to go a day over the past couple of years without hearing about artificial intelligence (AI), it’s not your imagination. AI has completely taken the world by storm, revolutionizing how businesses manage their marketing campaigns practically overnight. ChatGPT is one of the more ubiquitous tools to hit the scene, […]
It’s always hard to give up control as an entrepreneur, especially when there’s money on the line. But, I’ve found that in some regards, the more control I give up when it comes to the advertising strategy for my beauty brand, Ogee, the more success the business has seen. This has never been more apparent […]
Using e-books in content strategy is nothing new. For years, digital marketing has been using this type of rich material to educate and demonstrate value within Inbound Marketing strategies. Right here, on our Rock Content blog, you will find dozens of posts recommending the use of this resource in your marketing strategy. However, with increasingly […]
Spoiler alert: it’s not organic vs paid social media – it’s organic and paid social media. Businesses often grapple with which to focus on, but that mindset ignores the value of both organic and paid social media to enhance the success of your overall marketing strategy significantly. Both approaches require different methods but will be […]
Are you finding it increasingly challenging to create high-quality content at scale? You’re not alone. Many businesses, marketers, and agencies grapple with this question. This dilemma often stems from a lack of a well-defined content creation strategy. But, what exactly is a content creation strategy, and why is it so crucial? A content creation strategy […]
Developing a storytelling strategy is essential in today’s digital age. Stories are exciting, entertaining, and provocative. And not surprisingly, people of all ages and walks of life love them. As well said by Seth Godin, author and marketing expert: “Marketing is no longer about the stuff that you make, but about the stories you tell.” However, […]
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and […]
Opinions expressed by Entrepreneur contributors are their own. Many clients who approach my PR agency claim they lack topics to cover. I assure them that this is not the issue as every specialist, just as every company, has valuable expertise to share. And one effective strategy to unveil it, which I previously mentioned in an […]
Reddit’s IPO is almost here, with the company filing its S-1 registration with the SEC today, which outlines its current finances and strategic goals, ahead of the pending listing. And there are some interesting notes in the data provided. First off, Reddit, which will soon be listed on the New York Stock Exchange under the […]