With a new year comes new opportunities to reshape your approach, and experiment with alternative directions that could help you maximize your marketing and promotional efforts. And with interactive behaviors always changing, it is important to stay up with the latest trends, in order to meet people where they’re active, and with messaging that resonates, […]
It’s fair to say that AI has been the biggest surprise of the last year. Even though many people knew it was about to become a reality, I don’t think most of us could truthfully say we understood the immediate impacts it would have on our lives. And, without question, one of the areas that […]
The competition is fierce in the B2B marketplace. Having the right B2B SEO strategy can be the difference between showing up at the top of organic search results or on page three. According to BrightEdge Research, 68 percent of online time starts with a search. Busy decision-makers will not spend the time it takes to […]
Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. How can you — a CEO, CFO, CMO, or other executive — tip the scale […]
If your social media manager glass is half empty, Instagram trends are annoying: they’re hard to keep up with because they’re constantly changing, and the pressure to “hop on” trends can be overwhelming. But if that Insta-glass is half full, trends rock: they’re a source of infinite ideas, they create connections across the social media […]
In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then, in part two we talked about some local pack reductions, diversifying your local SEO efforts, the services feature, and the amazing SEO community. In part three, we talk about ChatGPT, process-focused, conferences, and more. […]
Are you tired of spending countless hours creating a social media strategy for your business? Have you ever wondered what would happen if you let AI take the wheel and plan everything for you? Would your results improve, or decline? Would your audience love it, or walk away? To test if AI is really ready […]
Throughout the year, there are many opportunities to promote your online store–from new product launches, restocking bestsellers, and holiday or anniversary sales events and more. Email marketing is an effective way to reach your audiences with relevant, personalized content that can help boost your sales, while also promoting your brand. If you use Shopify or […]
This post was updated on July 6, 2022. It’s pretty rare to find a brand that isn’t doing some form of email marketing (85% of B2B companies leverage it as a key part of their content marketing). Everyone is sending something, whether they’re promoting their latest products, sending out a weekly newsletter, or engaging in […]
Opinions expressed by Entrepreneur contributors are their own. If you’re an early-stage tech startup, you’re probably aware that it’s not just established tech companies that need a content strategy. Wherever you are in your business journey, you’ll need a content plan to act as your guiding star when communicating with audiences. As your business scales, […]