Google has announced a deal with Reddit to gain access to its content using the Reddit Data API reportedly worth $60 million annually. Yes, Google is paying Reddit to get access to its publicly available content through an API that should make it faster for Google to consume and show us all that content. Not […]
Reddit’s IPO is almost here, with the company filing its S-1 registration with the SEC today, which outlines its current finances and strategic goals, ahead of the pending listing. And there are some interesting notes in the data provided. First off, Reddit, which will soon be listed on the New York Stock Exchange under the […]
Not sure what’s going on at Reddit HQ, but they apparently see something in their platform that others, very logically, do not. Last week, Business Insider reported that Reddit’s looking to launch its long-awaited IPO in 2024, at a target valuation of $15 billion. To put that into context, X, which has 250 million daily […]
Reddit has published a new playbook for gaming advertisers, which aims to highlight the unique value of the platform for reaching active gaming communities. And while Reddit may not be the first social app that springs to mind when considering your outreach, there are some interesting usage and engagement stats, and examples, included in the […]
Yes, I know you’re still planning for the holiday push, and I know that 2024 seems like it’s still a long time away. But it’s really not. 2024 is now just 61 days away, and with that will come a whole new year of planning and initiatives designed to maximize your business performance. And if […]
Reddit’s rolling out some new updates to its ad targeting options, which are designed to make it easier for marketers to expand their audience reach in the app, including improved topic suggestions, and expanded audiences based on interests, along with some new ad management options. Reddit’s main update is its expanded targeting measures, with the […]
When you think of “SEO,” Reddit might not be the first thing that comes to mind. Yet, the website reports more than 57 million daily users and over 100k active communities. That includes 13 billion-plus posts and comments. That’s a lot of people spending a lot of time on a site some marketers don’t think twice […]
The Back-to-School push is underway, and Reddit has shared some new insights into how its users are researching their educational purchases, which could help to guide your thinking on how to reach this audience. In addition to its 56-page Back-to-School marketing guide, which it published earlier in the month, Reddit has now also provided an […]
If you’re marketing home insurance, you need to be on Reddit… is something that I wouldn’t have anticipated ever writing, but there you go. Based on new research from Redditthere’s significant opportunity for insurers to connect with potential customers via the app. A rising number of people are searching for home insurance information within subreddits, […]
Social media platforms are essential tools for every single business that wants to reach its target audience. Millions of businesses around the world use platforms such as Reddit, Facebook, YouTube, Twitter, and TikTok to promote their products. Even so, there’s one very popular platform that doesn’t get nearly as much use as it could. Reddit […]