1. Choose a business idea or industry that matches your interests and abilities. 2. Find a business niche that capitalizes on unmet needs in the marketplace. 3. Research your competitors, your market, and the viability of your product. 4. Educate yourself about the laws that apply to online businesses. 5. Create your brand identity. 6. […]
A business venture is any entrepreneurial enterprise that’s created to make money. Yes, that encompasses a LOT of different things. Anything from restaurants to multimillion-dollar Silicon Valley tech startups to even the lemonade stand run by your neighbor’s kid can be considered a business venture. Creating a successful business venture isn’t about luck, securing funding […]
Opinions expressed by Entrepreneur contributors are their own. Real estate agents depend on powerful marketing strategies to engage buyers and close sales. In the age of digital marketing, for-sale signs on front lawns are no longer enough to convince sellers to choose a particular agent and to attract homebuyers. Technology-based marketing strategies like content marketing […]
TikTok has become the go-to platform for brands looking to let loose and connect with their audience in an authentic and fun way. From jumping on meme bandwagons to pulling back the curtain on company culture, TikTok offers endless opportunities for creative expression. But for B2B companies, the idea of getting playful on social media […]
When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software. So, it’s true that your restaurant management tool requires a […]
May 5th commemorates the military victory of the Mexican army against the French empire at the Battle of Puebla in 1862. Today, Cinco de Mayo (literally the 5th of May) celebrates Mexican heritage and culture. Fun fact: Did you know Cinco de Mayo is celebrated more in the U.S. than in Mexico? But it’s not […]
Opinions expressed by Entrepreneur contributors are their own. Many clients who approach my PR agency claim they lack topics to cover. I assure them that this is not the issue as every specialist, just as every company, has valuable expertise to share. And one effective strategy to unveil it, which I previously mentioned in an […]
Need to make a quick $1,000? This guide on how to sell your stuff online has you covered. A few months ago, I sold a rowing machine for $700 and used the money to help pay for a trip to Italy. Not only did I get the extra cash, I freed up space in my […]
Great social media stands out, and eye-catching, engaging and creative design will help set you apart from the crowd. You’re not just any brand — you’re a cool brand, and your social media post design should reflect that. We’ve got the resources to help you get the most out of every post (that rhyme was […]
Ever wondered why March Madness-themed emails flood your inbox every year? This three-week US phenomenon features 68 college teams battling it out from noon till night. But it’s more than just basketball; it’s a social and cultural fest that marketers shouldn’t miss out on. Many current NBA stars had their moments of glory as college […]