Category Archives: Social Media Marketing

How This Underwear Model Gained with an Anti-Black-Friday Social Marketing campaign

Ah, Black Friday. It’s no surprise that the official kick-off day for the holiday shopping season is responsible for a massive annual surge in consumer spending, reaching $8.9 billion in the United States alone in 2021. But while this is an annual slam-dunk for big box retailers, Black Friday can bring more challenges than benefits […]

Elon Musk Says He’s Granting ‘Amnesty’ For Practically All Banned Twitter Accounts

The topline Twitter owner Elon Musk on Thursday said he is granting “amnesty” for almost all banned accounts on the platform, a consequential policy change that follows a poll of the billionaire’s followers and comes just days after he reinstated former President Donald Trump’s account after conducting a similar survey. Elon Musk gestures during a […]

Social Media is Turning into Much less ‘Social’ and Extra ‘Media’

What’s the difference between social media and entertainment, and on which side of the fence do the major platforms sit? Is Instagram a social app, or an entertainment platform? What about Snapchat, or TikTok? Increasingly, it’s algorithms that are defining what we see in each app, and in that respect, it’s more about straight-up entertainment […]

Engagement Price Calculator + Information for 2023

Engagement rates are the currency of the social media marketing industry. Sure, vanity metrics like followers and impressions count for something. But engagement metrics like the number of likes and comments give your social media performance perspective. That’s why engagement rate is often used as a selling point in influencer marketing media kits, or to […]

Twitter Various Mastodon Has Safety Points

In this illustration, the Twitter logo and Mastodon app logos can be seen on Warsaw’s 12th of December. … [+] November, 2022. Mastodon is an open-source, decentralized network. It doesn’t have any ads or algorithm and does not sell user data. Since Musk’s takeover of Twitter, Mastodon has seen hundreds of thousands of people join […]

The Golden Rules of Private Branding

We’re great into helping people grow on social media, including individuals who want to boost their online presence. So we’ve created Social Proof, our series on personal branding. The series chronicles how amazing individuals with different goals grew on social media to further their career and business prospects. Each interviewee so far has shared amazing […]

12 Graphic Design Traits for 2023 [Infographic]

Looking to give your branding a visual refresh in 2023? This might help – the team from 99designs have put together a listing of the top trending visual styles and formats which are set to become more significant trends in the next year. As per 99designs: “The design trends set to shape visual branding in […]

What Is an NFT? 2023 Cheat Sheet for Entrepreneurs

In 2021, NFT users doubled to about 550,000and the market value of NFTs grew by 37,000%. NFTs are now on $11 billion USD industry and growing everyday. So, are NFTs the next big monetization opportunity for creators and brands? Executives at most popular social media platforms seem to think so. Meta recently expanded digital collectibles […]

Elon Musk Reinstated Donald Trump On Twitter. Now The Actual Drama Begins

Elon Musk, Tesla’s CEO, speaks to the media during unveiling of new Tesla Model Y at Hawthorne in California. … [+]February 14, 2019, Frederic J. BROWN / AFP. (Photo credit should be FREDERIC BROWN/AFP via Getty Images. AFP via Getty Images Technology is changing everything you thought you knew. Donald Trump was reinstated on Twitter […]