Category Archives: Social Media Marketing

How These New Facebook Smart Glasses May Change Social Media

Audience member G.O. Burton watches the Meta Connect Developer Conference keynote while wearing … [+] Ray-Ban Meta 2nd generation smart glasses at Meta’s headquarters in Menlo Park, California on Wednesday September 27, 2023. (Photo by JOSH EDELSON / AFP) (Photo by JOSH EDELSON/AFP via Getty Images) AFP via Getty Images Watching a livestream feels a […]

7 Methods To Stage Up Your Emails

Like many others, I read and reply to hundreds of emails every week and I have for years. And as with anything — some emails are so much better than others. Some emails truly stand out because the person took time to research, or they shared their request quickly. There are a lot of things […]

Meta Publishes New Report on Evolving Consumption Shifts, and What Entrepreneurs Must Contemplate

Meta has published a new report which looks at the key consumption shifts that brands need to consider in their marketing outreach, which highlights some important notes for all businesses to factor in. The research, conducted by Meta, in partnership with Kantar and Nielsen, is focused on opportunities in the Asia-Pacific market, though many of […]

5 B2B Social Media Marketing Techniques That Truly Work

B2B social media marketing can be an effective way for brands to build awareness, strengthen relationships, and close sales. But B2B social marketers face unique challenges when it comes to tone and content mix. So, how do you use social tools to bring in (and keep) followers, create engagement, build brand awareness, and fill your […]

How Influencer Monet McMichael Deals With The Challenges Of Social Media Fame

How Influencer Monet McMichael Deals With The Challenges Of Social Media Fame by Adam | September 28, 2023 [unable to retrieve full-text content] Monet McMichael is a beauty and makeup influencer who regularly engages with more than five million of her followers.

How Chenell Basilio Grew A Newsletter to 20k+ Subscribers in 8 Months

Meet Chenell Basilio, a savvy creator who stumbled upon the power of newsletters almost by accident. Starting with a simple curiosity about how others were successfully growing their email lists, Chenell embarked on a journey of research and discovery with Growth in Reverse. Eight months later, she boasts an impressive following of over 20,000 subscribers […]

Snap’s Shutting Down its Enterprise AR Growth Mission After Much less Than 6 Months

This is surprising. Snap Inc. has announced that it’s shutting down its Augmented Reality Services for Business (ARES) platform, less than six months after launch, in order to refine its focus on other key areas. Snap’s ARES platform enables businesses to utilize Snap’s AR tools within their own apps and activations, with a focus, in […]

YouTube Shorts Monetization Information [How Much Can You Make?]

Just like all the other social platforms, YouTube has been leaning hard into short-form video content, with a Shorts tab on the main menu and a prominent Shorts feature on the watch page. So, it’s no surprise that YouTube Shorts reached two billion monthly logged-in users as of July 2023. In this post, we talk […]

Trump Accuses Media Of ‘Treason’ In Escalation Of Social Media Threats

Donald Trump, former U.S. president and Republican candidate for 2024 presidential election in the United States of America (Donald Trump) speaks … [+](Photo by Scott Olson/Getty Images) Guests at a “Commit To Caucus Rally” held on the Jackson County Fairgrounds in Maquoketa Iowa, September 2023. Photo by Scott Olson/Getty Images Getty Images Donald Trump has […]

How I’m Managing my Nervousness Whereas Rising on Social Media

Some things you need to know about me: I’m an introvert and I’m shy. And, to build up my business, I’ve been actively building my personal brand on social media for three years. These things seem rather at odds with each other, don’t they? Before you ask, introversion and shyness are not one and the […]