Tag Archives: Insights

Important Insights for search engine optimization Success

So, guess what’s causing waves in our SEO universe? Yup, you got it – the latest Google core update is creating quite a buzz! Instead of getting tangled up in AI worries, let’s ride this exciting wave and celebrate the good stuff – Google putting the brakes on those spammy, click-hungry sites. It’s like we’re […]

New Choose Out Of Google Search Place Entities In Page Insights

Google has added a form where you can now request to opt out of displaying in the place entity feature in Page Insights to users in the European Economic Area (EEA). Page Insights is that button you can press while on a website using the Google app to get more details about that web page, […]

LinkedIn Shares New Insights into How Public Group Posts are Distributed

Could LinkedIn groups be making a comeback? I mean, probably not. Long gone are the Halcyon days of robust LinkedIn groups, most of which have since been overrun by spammers and scammers looking to get attention at all costs, which has rendered most groups, and group notifications, as spam themselves. But maybe, there is a […]

Marketing Insights Beyond the Purple Carpet

The movie industry isn’t just about entertainment and fashion. It’s also about marketing. There’s a lot that business owners can learn from directors, actors, and movie marketers. Oscar winners don’t earn prize money. What they get is even better.  Studios that want an Oscar nomination can spend up to $15 million on lobbying campaigns. The […]

How to Use Facebook Audience Insights for Value-Efficient Ads

Facebook remains the world’s largest social media platform. That means it has the largest potential advertising audience. But there’s no way you’re going to reach everyone on Facebook with your ads. And realistically, you wouldn’t want to. There’s no point in advertising your business to people who don’t care about the products and services you […]

The Energy of Incentives in Ecommerce: Insights from ActiveCampaign’s Newest Report

Ecommerce is more than just selling products online; it’s about understanding and reacting to consumer behavior and preferences.  With the landscape evolving rapidly, businesses must be agile and informed. ActiveCampaign’s report, ‘Coupons, Discounts & BOGOs (Oh My!),’ provides an in-depth look into the incentives that motivate the modern consumer. This report is a vital resource […]

Navigating the Altering Email Panorama: Insights and Methods with ActiveCampaign Head of Deliverability

Google and Yahoo are introducing new email authentication requirements, which are set to take effect beginning February 2024. These changes apply to all senders, with a more pronounced impact on deliverability for bulk senders. ActiveCampaign is committed to supporting you through these changes, providing the tools and support needed to maintain compliance with evolving email […]

Budget Insights for Business Success

With a new year comes thoughts of growth. In today’s digital world, that means a workable content marketing strategy. Content marketing involves creating online search-engine optimized (SEO) material. The objective is to improve your brand’s internet presence and build interest in your target audience. Content marketing only works if it meets two critical standards. First, […]

Mark Huntley’s Insights: Entertainment search engine marketing within the New Era – Optimizing for Top Stories and Tweet Carousels

Mark Huntley’s Insights: Entertainment SEO in the New Era – Optimizing for Top Stories and Tweet Carousels In the ever-evolving landscape of digital marketing, the entertainment and media industry faces unique challenges and opportunities, especially when it comes to search engine optimization (SEO). With Google’s SERP features continuously adapting, staying ahead requires not just awareness […]

Key Statistics, Trends, and Insights

Software as a service, or SaaS, is a huge industry that grows more each year. In fact, the SaaS industry is worth over $195 billion. This growth means that those in the SaaS industry need to be aware of statistics and trends that shape the future and can help them stay ahead of competitors. As we move into the […]