Google and Yahoo are introducing new email authentication requirements, which are set to take effect beginning February 2024. These changes apply to all senders, with a more pronounced impact on deliverability for bulk senders. ActiveCampaign is committed to supporting you through these changes, providing the tools and support needed to maintain compliance with evolving email […]
Tag Archives: deliverability
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You’ve probably heard that email deliverability is crucial in digital marketing, but have you ever pondered what it entails? Email deliverability isn’t just about sending emails; it’s fundamentally about ensuring your message successfully lands in your recipient’s inbox. Whether your email graces the primary inbox, gets sidelined to the promotional tab, or worse, ends up […]
Email is one of the most powerful and effective communication tools. However, the effectiveness of your email campaigns heavily depends on email deliverability—ensuring your emails reach the intended recipients’ inboxes. One crucial aspect of optimal email deliverability is the IP warm-up. IP warm-up is similar to a runner stretching before a marathon—it prepares the email […]
There are many email deliverability myths out there that customers have come to believe as they try to make sense of their deliverability on their own. Understanding email deliverability without an expert can be difficult – and that’s why we want to dispel these common misconceptions. Email deliverability misconceptions Let’s take a look at some […]
Looking to improve your email deliverability? You’ve come to the right place. We eat, sleep, and breathe email deliverability at Twilio SendGrid, and we realize it’s arguably the most important metric for your email program. Why? Because your emails can’t be opened or clicked unless they get delivered first. Deliverability rates impact everything. Fortunately, email […]
You already know that inbox providers use complex data algorithms to determine wanted mail versus unwanted mail. And although senders don’t have access to some of those data points, thanks to companies like Inbox Monster, they have access to more data than before. One of the reasons we love working with the team at Inbox […]
Mailbox providers monitor channels for email traffic to decide what is a reputable source of wanted mail, and what to filter out. If your business does not send enough email volume to successfully establish a sending pattern for mailbox providers to assess, then it’s best to send your email on a shared IP infrastructure with […]
If your emails are landing in the spam folder, improving email deliverability should become your top priority. Only if your emails reach your recipient’s inbox you’ll get the chance to engage your audience and drive sales from your email marketing campaigns. In this article, I’ll guide you through 17 tactics that’ll help you improve your […]
Not all mailbox providers are created alike when handling incoming email. They can vary in their internal architecture, filtering methods, third-party blocking implementations, volume constraints, and geographical policies. With all these factors, truly understanding how to monitor or improve the health of your email program requires insight into the sending statistics for each mailbox provider […]
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