Looking to make TikTok a bigger focus of your marketing effort in 2024? This will help. TikTok recently partnered with creator intelligence platform CreatorIQ to conduct an analysis of the key factors that make for a resonant TikTok promotion, culminating in a 26-page report which covers a range of key notes and tips for your […]
TikTok has won another reprieve in the U.S., with a district judge blocking Montana’s effort to ban the app for all users in the state. Back in May, Montana Governor Greg Gianforte signed legislation to ban TikTok outright from operating in the state, in order to protect residents from alleged intelligence gathering by China. There’s […]
When you download a video from TikTok, you’ll notice it includes a watermark. This logo can be especially annoying if it covers an important part of the video. It can also make it more challenging to cross-post the video on Instagram Reels or YouTube Shorts. Fortunately, there are many ways to remove a TikTok watermark! […]
This is interesting. Under the E.U.’s new Digital Services Act (DSA) regulations, large online platforms, including the biggest social apps, now need to provide regular updates on their active users in the E.U. region, along with various other key transparency updates. Which TikTok reported this week, providing new insights into how many people are using […]
TikTok’s making its next push on in-stream commerce, with some users in the U.S. now seeing a new “Shop” tab appear in the app. As you can see in these examples, shared by Bloomberg, the new Shop tab is being displayed to selected U.S. users between the “For You” and “Following” feeds, giving it premium […]
Funny, poignant, catchy — trending sounds are the backbone of TikTok virality and can often make or break a video’s success. According to research by the short-form video platform, “sound is the anti-scroll on TikTok”. With their data, it’s not hard to see why. Eighty-eight percent of TikTok users said that “sound is essential to […]
When one of Dulma Altan’s followers called her videos “TikTok B-School for Women,” she didn’t just laugh and move on; she turned it into her tagline. Now, it’s how people refer to her online. Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other […]
TikTok has published a new travel marketing playbook, which is designed to help travel-related businesses tap into the rising interest in holidays in the app. Indeed, TikTok says that 96% of its users are in the market for travel experiences, and 77% of them say that the app has played a role in their most […]
So you wanna get your TikTok videos on the For You page and rack up a bunch of followers, but you don’t know how to make your profile stand out? Sounds like you need some TikTok bio ideas. Your bio is a simple way to introduce yourself to new followers and help them find your […]
As a breakfast and baked goods company, innovation in my industry typically comes in the form of launching a new flavor or a line extension to a product we already offer. But, when my team saw the #pancakecereal trend taking TikTok by storm during the height of the pandemic, we felt we had to get […]