TikTok has held its third annual ‘TikTok World’ event today, where it’s shared new insight into its latest product developments, ad tools, and creator options, along with strategy tips and pointers to help businesses grow their TikTok presence. And even if you didn’t catch the live event, you can still get up to date on […]
As marketing teams look for new ways to optimize performance, amid increasingly restrictive data flows, and other changes to measurement, new forms of tracking are emerging to take the place of traditional last-click models and other less accurate processes. And with consumers now also following vastly different purchase journeys, media mix modeling (MMM) has become […]
Do you worry too much? Sure, as an entrepreneur there are plenty of things to be concerned about on a daily basis. But focusing too much on threats can distract you from exploring business-building opportunities. So with that said, let’s discuss TikTok and determine whether or not you have something to worry about. There’s been […]
Courting creators is back in style, with both Meta and TikTok launching new initiatives to lure top creators and pair them with affiliate marketing opportunities within their respective apps. At Meta, the platform has launched a new video series that aims to address myths and misconceptions that creators may have about Facebook, and their potential […]
We’ve been tracking the possible TikTok ban in the United States since early January, and the most recent update regarding this topic is that the measure is being analyzed in the plenary of the House and the US Senate to determine what the next chapters will be. In the meanwhile, life seems to happen normally […]
Question: I’ve been noticing that many of the TikToks and Reels I watch are part of an ongoing social media series. How can I start one myself? Whether you have a specific niche as a content creator or not, you probably post about a handful of similar topics on your Instagram and TikTok that your […]
TikTok has signed a new, multi-year partnership with Major League Soccer (MLS)which will see MLS share exclusive content and in-app programming, while also incorporating in-stadium activations and TikTok sponsorship of various MLS events and tournaments. as per tik tok: “As an ‘Official Partner’ of MLS, TikTok will be integrated into every MLS game throughout the […]
With TikTok facing a potential ban in the USthe company is already working on contingency plans, which, in a worst-case scenario, may see parent company ByteDance sell off TikTok in order to maintain its operations and revenue potential. As reported by Bloomberg: “TikTok’s leadership is discussing the possibility of separating from ByteDanceits Chinese parent company, […]
The TikTok ban in the United States is one step closer to becoming a reality. The US House Foreign Affairs Committee approved last Wednesday (01/03), with 24 votes in favor and 16 against, the advancement of the bill which gives US President Joe Biden the power to effectively ban the use of TikTok among Americans. […]
TikTok is leading the charge for social networks to double down on their in-app payment rates. Apptopia Big social networks are pulling a massive revenue U-turn since Apple’s introduction of App Tracking Transparency. In 2020, the user privacy feature was announced and it will be implemented in 2021. It limits what data Facebook, TikTok and […]