As a business owner or a sales and marketing leader, your role encompasses managing the buyer journey and steering the company towards success. It’s essential to leverage every interaction and touchpoint across various channels, whether it’s to expand brand awareness, engage with new leads, or retain your existing customer base. However, having a substantial social […]
Creating 1:1 experiences is one thing when you’re a small business with a few customers. It becomes more challenging as you scale your customer count. It becomes nearly impossible when you open multiple locations. Until today. I am proud to announce that ActiveCampaign has acquired Onesend, a suite of tools empowering franchise, multi-location brands, and […]
How relevant is a book written ten years ago to a digital marketer today? A couple of weeks ago, I posed that very question on LinkedIn when I realized that my book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers, was approaching nearly a decade in print. Over the course of this blog […]
A Guest Post by Nontas Karavias, founder of IAmNontas.com Let’s face it, folks. If you are running an ActiveCampaign account, it’s probably not operating at 100% efficiency. I’d say not even at 60%. I don’t like that… As an ActiveCampaign consultant who’s worked with over 250 accounts, I’ve seen some stuff. So today, I’m here to […]
Welcome to the dynamic world of digital marketing. It’s no secret that scarcity marketing has a strong impact, as marketer Neil Patel simply puts it, it “works because it creates a fear of missing out.” Using tactics like scarcity and authentic deadlines can be a game-changer. These strategies alone, according to a study by HubSpot, […]
Last month, our SVP of Product, Kelly O’Connell, spoke at the inaugural US SaaStock event. She joined hundreds of SaaS professionals focused on growth by providing the best software on the market in their respective categories, which she shared with us was extremely inspiring. At the conference, Kelly offered her advice on how to successfully […]
This post was contributed by Kevin Brkal from KNB Online, to an ActiveCampaign client who wants to share their experience with our audience. Thank you Kevin for your contribution! When you’re running a business, finding tools to make your job easier is like finding a key to a treasure chest. However, one such tool is […]
AI is widely seen as the most groundbreaking technology shift we’ve seen lately. It has the potential to transform marketing, enabling the creation of content at scale, reducing labor and time, and unlocking new possibilities for innovation and creativity. We’re excited to announce the launch of Active Campaign AI, now available to customers on our […]
Businesses of all sizes can now use print mailing automation to expand their sales and loyalty tools ActiveCampaign, the leader in marketing automation, email marketing and CRM, is enabling growing businesses to send letters and postcards automatically and in a highly customized manner through its new integration with Deutsche Post. This fully automated process saves […]
One of our core values at ActiveCampaign is “make the customer a hero.” In our Product org, we live this value by engaging with our customers, listening to their feedback, and building products and tools that will best serve their growth. This year, we’re excited to introduce ActiveCampaign’s inaugural Customer Advisory Board. As we continue […]