We are thrilled to announce an exciting new chapter in ActiveCampaign’s journey – the future opening of a technology and product-focused hub in Krakow, Poland! This strategic move marks a significant milestone in our mission to empower businesses worldwide with intelligent marketing automation. Why Krakow? We’ve been diligently searching for the perfect location to expand […]
Tag Archives: ActiveCampaign
Migrating from one email marketing platform to another is a significant decision for any business. It’s not just about moving data; it’s about ensuring continuity in your marketing strategies and maintaining the integrity of your customer relationships. Transitioning from Mailchimp to ActiveCampaign, for instance, offers the opportunity to enhance your email marketing efforts with more […]
Google and Yahoo are introducing new email authentication requirements, which are set to take effect beginning February 2024. These changes apply to all senders, with a more pronounced impact on deliverability for bulk senders. ActiveCampaign is committed to supporting you through these changes, providing the tools and support needed to maintain compliance with evolving email […]
In a year where nearly every marketer we speak with is being asked to “do more with less,” we were hit with an undeniable, time-sensitive, admittedly crazy idea: to host a free, 29-hour, global, virtual event. Each presentation would focus on helping attendees learn how to #MakeMoreTime in 2024 via technology, strategy, and process improvements. […]
As a business owner or a sales and marketing leader, your role encompasses managing the buyer journey and steering the company towards success. It’s essential to leverage every interaction and touchpoint across various channels, whether it’s to expand brand awareness, engage with new leads, or retain your existing customer base. However, having a substantial social […]
Creating 1:1 experiences is one thing when you’re a small business with a few customers. It becomes more challenging as you scale your customer count. It becomes nearly impossible when you open multiple locations. Until today. I am proud to announce that ActiveCampaign has acquired Onesend, a suite of tools empowering franchise, multi-location brands, and […]
How relevant is a book written ten years ago to a digital marketer today? A couple of weeks ago, I posed that very question on LinkedIn when I realized that my book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers, was approaching nearly a decade in print. Over the course of this blog […]
A Guest Post by Nontas Karavias, founder of IAmNontas.com Let’s face it, folks. If you are running an ActiveCampaign account, it’s probably not operating at 100% efficiency. I’d say not even at 60%. I don’t like that… As an ActiveCampaign consultant who’s worked with over 250 accounts, I’ve seen some stuff. So today, I’m here to […]
Welcome to the dynamic world of digital marketing. It’s no secret that scarcity marketing has a strong impact, as marketer Neil Patel simply puts it, it “works because it creates a fear of missing out.” Using tactics like scarcity and authentic deadlines can be a game-changer. These strategies alone, according to a study by HubSpot, […]
Last month, our SVP of Product, Kelly O’Connell, spoke at the inaugural US SaaStock event. She joined hundreds of SaaS professionals focused on growth by providing the best software on the market in their respective categories, which she shared with us was extremely inspiring. At the conference, Kelly offered her advice on how to successfully […]