Facebook remains the world’s largest social media platform. That means it has the largest potential advertising audience. But there’s no way you’re going to reach everyone on Facebook with your ads. And realistically, you wouldn’t want to. There’s no point in advertising your business to people who don’t care about the products and services you […]
The average inbox is flooded daily with promotional emails, transactional emails, and personal emails. As a sender, you’re always looking for a unique way for your mail to stand out to help your subscribers interact with your messages. On top of that, people are very wary of falling victims to scams in their inboxes. So […]
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. With the outbreak of the pandemic, going for performance-oriented channels has become a prerequisite for stability. Several advertisers are struggling with low marketing budgets and a pressure to drive return on investment (RoI) through limited spends, especially […]