Tag Archives: Ads

Google Core Replace Rumbling, Guide Actions FAQs, Core Web Vitals Updates, AI, Bing, Advertisements & Extra

For the original iTunes version, click here. This past weekend (a week ago) we saw the first ranking volatility likely from the Google March 2024 core update. We also some saw possible reversals or recoveries a few days later. Then today, Friday, March 15th, I am seeing more ranking volatility likely related to the core […]

Google Useful Content material System, Reddit’s Google Deal, Product Variant Schema, Google Ads, Bing Search & Search Quantity Predictions

Google spoke more about the time it takes to recover from a helpful content update and then said it is up to you to decide ice what old content is helpful or not. Google said it wants to reward the best content no matter the site size. Meanwhile, Google will now pay Reddit $60 million […]

Google Ads Spacing Beta Rolling Out Now To MCC Accounts

Google Ads is beta testing a new feature, a new button, in the Google Ads console named “Spacing.” This is a feature that is available for individual advertiser accounts and not rolling out as a beta to MCC accounts. It adjusts the spacing in the console’s interface to give you more space. Govind Singh posted […]

How to Use Facebook Audience Insights for Value-Efficient Ads

Facebook remains the world’s largest social media platform. That means it has the largest potential advertising audience. But there’s no way you’re going to reach everyone on Facebook with your ads. And realistically, you wouldn’t want to. There’s no point in advertising your business to people who don’t care about the products and services you […]

Google Testing Double Line Sitelinks For Search Ads

Google seems to be testing two lines of text for sitelinks within the mobile search ads interface. So yea, double-line sitelinks in the search ads in the Google mobile search results. This was spotted by Shameem Adhikarath who posted an example of this on X – here is that screenshot: I don’t believe I’ve seen […]

Google Confirmed Rating Bug, Rating Volatility, High quality Raters Lower & Google Ads AI Goes Dwell

Google has confirmed that issue where sites would rank during the week and then not rank on the weekends – just wild. We had an unconfirmed Google ranking update this week after having a calm weekend. Google has dropped Appen, one of its largest sources for search quality raters. Google’s SEO starter guide is getting […]

Google Ads Help Irritating Advertisers & Companies

Advertisers and agencies seem beyond frustrated by the lack of support from the Google Ads support team. Nicola Agius covered it incredibly well, she said, “Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers.” Read her piece, it was really well done and addresses many of the issues and […]

Extra Google Rating Volatility, Native Openness Sign Confirmed, Some Indexing Points, Lengthy Google Ads & Extra

As we approach the end of the year, it just seems Google is getting more and more volatile with its search results. Google also confirmed that “openness” as a local ranking signal was strengthened. On Thursday morning, Google had delayed indexing issues for some sites, but Google confirmed it hours later. Google’s Danny Sullivan collects […]

Google Ads Testing Inserting Headlines In Advert Description

Google’s Ginny Marvin confirmed that Google Ads is testing placing ad headlines in your ad descriptions. This was spotted by advertisers, Anthony Higman who posted on X a screenshot showing the ad headline in the Google Ads advertisers console but it showing that headline also in the ad description. Here is that screenshot: Anthony Higman […]

Google Ads Testing New Advertiser Identity Verified Label

Google is now testing a new label, in text format, that reads advertised identify verified or identify verified on individual Google Ads in the search results. Previously we saw blue ad badges (in more styles) and gold ad badges but now Google is testing writing it out, instead of showing the badge. As a reminder, […]