Despite repeated assurances from X (formerly Twitter) that its ad placement tools provide maximum brand safety, ensuring that paid promotions do not appear alongside harmful or objectionable content in the app, more and more advertisers keep reporting concerns under X’s revised “freedom of speech, not reach” approach. Today, Hyundai has announced that it’s pausing its […]
Opinions expressed by Entrepreneur contributors are their own. It’s hard to know exactly what will work on Facebook these days. The world’s largest social media platform — owned by and rebranded as Meta — is constantly updating its algorithms and policies, which can create uncertainty for content creators and advertisers. However, with more than 3 […]
Affiliate marketing business Legendary Marketer has recently come under scrutiny after customers complained that its advertisements about a $7-turned-$2,500 online course were deceptive. Customers told NBC News that the 15-day online business builder challenge course they saw on social media actually cost more than the $7 advertised price. The course teaches people how to become […]
For the original iTunes version, click here. This past weekend (a week ago) we saw the first ranking volatility likely from the Google March 2024 core update. We also some saw possible reversals or recoveries a few days later. Then today, Friday, March 15th, I am seeing more ranking volatility likely related to the core […]
Google spoke more about the time it takes to recover from a helpful content update and then said it is up to you to decide ice what old content is helpful or not. Google said it wants to reward the best content no matter the site size. Meanwhile, Google will now pay Reddit $60 million […]
Google Ads is beta testing a new feature, a new button, in the Google Ads console named “Spacing.” This is a feature that is available for individual advertiser accounts and not rolling out as a beta to MCC accounts. It adjusts the spacing in the console’s interface to give you more space. Govind Singh posted […]
Facebook remains the world’s largest social media platform. That means it has the largest potential advertising audience. But there’s no way you’re going to reach everyone on Facebook with your ads. And realistically, you wouldn’t want to. There’s no point in advertising your business to people who don’t care about the products and services you […]
Google seems to be testing two lines of text for sitelinks within the mobile search ads interface. So yea, double-line sitelinks in the search ads in the Google mobile search results. This was spotted by Shameem Adhikarath who posted an example of this on X – here is that screenshot: I don’t believe I’ve seen […]
Google has confirmed that issue where sites would rank during the week and then not rank on the weekends – just wild. We had an unconfirmed Google ranking update this week after having a calm weekend. Google has dropped Appen, one of its largest sources for search quality raters. Google’s SEO starter guide is getting […]
Advertisers and agencies seem beyond frustrated by the lack of support from the Google Ads support team. Nicola Agius covered it incredibly well, she said, “Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers.” Read her piece, it was really well done and addresses many of the issues and […]