Remember Bing Ads? Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Savvy digital marketers can (and should) learn how to leverage the power […]
Google will be updating its Merchant Center policy to allow ads for electric bikes that go up to 28 mph 15.5mph from May 2022. This new policy is effective as of this month, March 2023. Google wrote“effective March 2023, our “Unsupported shopping content” policy will be updated to allow ads for electric bikes in the […]
Google is more than just the king of search engines when it comes to today’s digital marketing landscape. The search engine giant is also responsible for offering marketers some of the most effective, accessible tools out there today. Google is perpetually looking for ways to make a marketer’s job even easier and more intuitive, as […]
Google announced it is testing a new design to help improve the workflow of advertisers in the Google Ads console. Google said it is “testing new designs to improve how the product is organized and make things easier to find—while continuing to provide the same tools and solutions you rely on to grow your business.” […]
This week we saw a lot more volatility from the Google Product reviews update, one last weekend and the other around March 1st. I also posted the big Google webmaster report for March 2023. Bing AI chat now lets you set the tone of the responses. Bing Chat also launched version 96, which improves hallucinations […]
Artificial Intelligence (AI) for Google Ads is nothing new. For years, the platform has been replacing manual processes and introducing AI to improve the performance of its clients’ ads. Examples of this are Smart Bidding, Responsive Ads, and various other improvements implemented on the platform to understand the target audience of campaigns and deliver better […]
An online website that claims Elon Musk started a Neuralink-themed business. It was set up by cryptocurrency scammers … [+] coins. Twitter Twitter has been swamped in recent years with crypto scammers using Elon Musk’s image to swindle unsuspecting investors. These fraudsters used Twitter accounts that were free to conduct their scams. But over the […]
Google Ads announced Four new features coming soon to Performance Max, including campaign-level brand exclusions, page feeds, video creation tools, more experiments, and more reporting. Ginny Marvin, the Google Ads Liason, said on Twitter, “you likely saw account-level negative keywords started rolling out next month for brand suitability & other purposes.” Here is what is […]
So much to discuss this week in the SEO video recap – just so much. Let’s start with a new confirmed Google update, and the February 2023 Google product reviews system was updated to support more than just the English language. Google updated its help documentation to say the helpful content system update now can […]
Last week we reported that Google Ads campaigns were seeing mass disapproval and suspensions but now I am seeing new reports of Google Ad account suspensions across multiple verticals. I am unsure if this is a new thing or just something Google Ads advertisers need to deal with more often, but it seems like something […]