Google Core Replace Rumbling, Guide Actions FAQs, Core Web Vitals Updates, AI, Bing, Advertisements & Extra

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This past weekend (a week ago) we saw the first ranking volatility likely from the Google March 2024 core update. We also some saw possible reversals or recoveries a few days later. Then today, Friday, March 15th, I am seeing more ranking volatility likely related to the core and spam updates. Google posted its official FAQs for pure spam manual actions. Google has clarified its page experience and core web vitals help documentation and how it relates to rankings. Google has replaced FID with INP as a core web vital metric, as expected. Google said sites use AI for some articles but don’t specify which are the lowest quality pages. Google explains that double down on AI content may be a bad idea now. John Mueller’s site dropped out of the Google index this week, no joke. Bing Webmaster Tools may provide up to 24 months of data. Bing Webmaster Tools’s new top SEO insights report can tell you if you have inadequate links. Bingbot now supports Brotli compression. Google Top Stories has this “more context” section written by AI. Google image search is testing like buttons. Google Local panels are testing numerous interface changes. Google local reviews can show photos related to reviews and related photos to photos. Google is testing placing website links next to hotels and restaurants. Google Business Profiles shows services with book now buttons. Google Merchant Center Product Studio released themed templates, with the first being for St. Patrick’s Day. Microsoft Advertising is testing a new advertising console. Microsoft Copilot is now using GPT-4 Turbo. Copilot is now in that Microsoft Advertising console. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

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