In a world where big budgets often steal the spotlight, we embarked on a daring adventure – launching a B2B brand campaign with absolutely no budget. It might not have been the ideal scenario, but let me take you on a captivating journey through our experience and reveal how it all unfolded. The Dynamic Duo […]
Working as a content manager requires you to not only be strategic but also to ensure that the gears keep turning. Within the content team, we need to manage multiple projects, track various KPIs, and support multiple teams, all while staying within budget. Fortunately, there are several tools available that you can rely on to […]
Launching a new service or product is an exciting but tricky phase. It’s filled with possibilities, but also the need for careful planning – timing, and strategy are crucial. Succeeding in this endeavor also requires the ability to attract the right audience. As we embark on this journey, let’s dive into the world of product […]
You probably already know what a buyer persona is (and if you don’t, I recommend reading this post) and its importance within a marketing strategy. However, you might still feel uncertain about defining your brand’s persona(s). Well, since Artificial Intelligence has become the buzzword of the moment, in this article I’m going to show you […]
Before working at Rock Content, I had never had any contact with digital marketing—or so I thought. At the time, I didn’t fully grasp the extent of digital marketing and the amount of work it involves. Just to give you an idea, I used to believe that every marketing team had a developer on board. […]
When you think of “SEO,” Reddit might not be the first thing that comes to mind. Yet, the website reports more than 57 million daily users and over 100k active communities. That includes 13 billion-plus posts and comments. That’s a lot of people spending a lot of time on a site some marketers don’t think twice […]
It goes without saying: In digital marketing, metrics matter. They’re how you track, measure, and assess the ongoing success of your marketing strategies. They’re also what you refer to when brainstorming future campaigns. But some metrics merely make you feel like you’re winning from a marketing standpoint without actually meaning much in practice. They’re called vanity […]
Creating engaging campaigns is one of the main challenges for marketing professionals. With so many goals to achieve with some limitations such as time, workforce, and budget, being creative may seem to be the smaller challenge. Seasonal campaigns give us a bigger incentive to go creative and explore different narratives in many different engaging ways. […]
Market research plays a pivotal role in marketing. The initial step to effectively promote your products, services, and brand benefits is gaining a comprehensive understanding of your target audience, competitors, and industry landscape. Market research helps you find the right customer for your brand in the first place. It also helps you determine what they’re […]
Digital Marketing starts by attracting people. If you can’t bring the right audience to your digital channels, you won’t get results. For a long time, the main methods of attracting the attention of potential customers were paid for. But with the constant development of the internet, this scenario has certainly evolved towards a better one. Nowadays, you […]