Opinions expressed by Entrepreneur contributors are their own. Savvy entrepreneurs recognize the enduring power of email marketing. With an ROI of up to $45 for every dollar spent, it helps businesses boost both customer loyalty and sales. But simply sending emails isn’t enough. Companies seeing a high email ROI have one thing in common: a […]
Regardless of its industry, niche, or long-term goals, every business needs a solid marketing budget in place. Not only does a marketing budget help a business properly plan out its advertising strategy, but it also streamlines the process of measuring overall return on investment. However, putting together a marketing budget from scratch (or making major […]
Wondering how to manage social media for your business when you don’t have the bandwidth or budget? Many small business owners struggle to balance social media with other responsibilities. Payroll, product development, and customer service often take precedence over managing multiple social media accounts. Yet, research shows that more than 40% of digital shoppers research […]
If you’re the sort of person who likes to both work hard and play hard, LinkedIn groups are going to be right up your alley. while you LinkedIn page or profile is a place to get down to business, LinkedIn groups are a chance to (digitally) mix and mingle. This is where you loosen your […]
Google Business Profiles seems to have launched a new manage menu feature for restaurants in the web version of the business profile tool. It opens a “your menu on Google” box that lets you either manually build your custom menu in Google or link to your third-party menu partner. Here is a screenshot from Tim […]
apple has reannounced its toolset for businesses to manage their business listings on Apple Maps. It is now called Apple Business Connect, previously named Apple Places and before that Apple Maps Connect. Apple said this updated (or they say new) tool “allows businesses of all sizes to claim their location place cards and customize the […]
Enthusiasm, personality, accountability. According to Beccy Gibson, managing director at marketing agency Tempthese characteristics can give a small agency the edge in delivering results for clients. We spoke to Beccy about life as a marketing agency founder and how Buffer helps their team keep their clients happy. Tell me a bit about your agency, Tempt, […]
Do colleagues talk about how well you run your meetings? If not, you’re probably wasting a lot of people’s time (and most importantly, yours). Unfortunately, most of us were never taught how to run effective meetings, so most of us are bad meeting hosts. There’s good news, though! Changing a few small habits can help […]
Home Business Magazine Online Business credit cards can be great ways to manage business expenses and earn rewards for business spending. However, business credit card debt quickly becomes unmanageable if you are not careful. If you are struggling to pay down business credit card debt, here are four strategies that may help: 1. Use Your […]
Travel has always been a fundamental part of my life. A love for not only destinations, but for the journey to reach them, is what led me to found my company, SteamLine Luggage. So during the pandemic, being stuck at home while still promoting travel inspiration to my customers felt surreal. In October of 2021, […]