Let’s nail your digital content with content creation tools! See what we did there? Or do we need to hammer it home some more? Okay. That’s enough, you’re probably tired of awl these tool puns, and we don’t want to screw up this introduction. Cheesy jokes aside, this list of digital content creation tools is […]
In the digital ads world, artificial intelligence is far from new. For years, these platforms have been using Machine Learning and AI to identify user behavior patterns, target consumers with greater potential to purchase certain products or services, optimize campaign results, among many other functions. However, in recent months, with the popularization of platforms such […]
In today’s digital world, you might say a brand is only as good as its content marketing. Content marketing provides consumers with the information they need to purchase or order a service. It’s often at the top of the buying funnel and the bottom, as well. Learning how to use WriterAccess could help you reach those […]
From social media to Google searches, there are many ways for shoppers to interact with your brand. So, you can’t just stick with a single platform. In fact, Twilio Segment found that 67% of buyers want to interact with a retail business on a variety of platforms. In other words, you have to maintain a […]
In many ways, AI technology has made it easier for content marketers to get the job done quickly and efficiently. For example, artificial intelligence can help streamline tedious or repetitive tasks and make freelance marketplaces more efficient. However, AI-generated text is not a solid replacement for genuine, human-created content. A machine can’t empathize with the […]
Social media customer service is the practice of using social tools to resolve customer questions or concerns. Social customer support is highly effective because it allows customers to reach your team on the platforms they already use. That’s right: if you really want to offer best-in-class support to your audience, you’ve got to offer more […]
Writing for social media is not an easy job. You work with strict character limits and tight turnarounds. You speak the language of memes and microtrends that your boss and coworkers might not understand. You have to quickly — and wittily — react to trending topics. And, if you ever publish a post with a […]
There’s no questioning the value of a high-end website. Your website acts as the hub for all of your digital activity, and it needs to be a big part of your online presence. However, not every new company can hire a professional designer for web design. If you want a highly-functional website with advanced features […]
Email marketing is a highly effective digital marketing strategy — more effective than any other marketing channel. Its ROI is 3,800% or $38 for every dollar you invest. Some 18% of businesses even see a higher ROI of more than $70 for every dollar they invest. That said, email marketing for an enterprise is quite […]
Microsoft has fixed the missing data in the Bing Webmaster Tools API. As a reminder, there was a bug that caused the Bing Webmaster Tools API to stop working, then Microsoft fixed it but about a weeks of data was missing. Now, Microsoft has filled the data gap with the missing data. Fabrice Canel from […]