An abandoned browse email is sent to shoppers who viewed a specific product or category page on your website but left without adding a product to their online cart. A familiar struggle, isn’t it? Abandoned browse emails are slightly different from cart abandonment emails which are triggered when shoppers add products to their cart but do […]
Is there an event coming up you need to hype? Need ways to promote your event that will maximize attendance, bolster brand reputation, and increase profitability? When using email to market your event, there are proven best practices to consider, and it all begins with an email subject line. An email with a compelling subject […]
Email list hygiene is like normal hygiene—it should be a regular part of your routine. Growing your subscriber list is a critical element of a strong email marketing program. But it’s equally important to complement those efforts with regular email list cleaning. No one wants to lose subscribers, but unengaged recipients can hurt your email […]
A kick-butt email marketing program starts with a rock-solid email list—and email lists start with top-notch sign-up forms. No list, no luck. But let’s be real—starting a list from scratch is hard workthough it sure beats the damaging effects of buying or renting an email list (the horror!). Nothing competes with an organic, homegrown list […]
Blogging has become a popular way for people to share their knowledge and connect with others online. However, with so many blogs out there, it can be challenging to get your content in front of the right audience. That’s where RSS-to-email services come in. In this article, you will learn about: What exactly is RSS?Is […]
Thousands of marketers around the globe share the same mission – they want to send the best and most effective email marketing campaigns. While there are many ways to measure the success of your email marketing strategy, what your subscribers think of your messages and how they make them feel is crucial. That’s why, in this article, […]
Knowing how to leverage email marketing is essential to building strong relationships with your customers. From order confirmations to newsletters, 87% of marketers rely on email to increase customer engagement. Given that every dollar spent on email marketing generates an average return of $54it’s no surprise that email marketing endures as a top channel for […]
Let’s face it – writing effective marketing emails is not always an easy task. We all know the struggle of spending hours just staring at the blank screen, waiting for inspiration to strike or rewriting the email copy over and over and over again, never being satisfied with the result. You know that your ideas […]
Not getting enough clicks from your emails? Don’t worry – you’re not alone. Keeping engagement rates high is a struggle for many marketers. Luckily, there are ways you can improve your email click-through rate and overall email campaign performance, and I’m here to share them with you. Keep reading to learn: Let’s start by defining […]
Not sure what email preview text is and how to add it to your emails? We’ve got you covered. When measuring the success of your email campaign, one of the first concerns is making sure the email you send found its way into the inbox (a certain area we like to think we know a […]