You probably have an ideal journey for customers in mind—they see your brand, love what you have to offer, make a purchase, and keep coming back for more. But the reality isn’t usually that linear. That’s where the customer journey can help. It tracks the path of your customers actually take as they interact with […]
If you spend time on social media platforms like TikTok, you’ve probably seen a few jokes about Gen Z, whether it’s about their work email signoffs or lack of knowledge about the ’90s. This is just one of the ways Gen Z has started to influence communication platforms. All jokes aside, as members of Gen […]
If you are a digital marketer, you might be aware of most of the channels that we have available to drive our results. We can use them to reach different audiences at different times and stages of their journey. But there are some people saying that email is dead, right? And what if I say […]
Given that inbound marketing returns an average 3x greater than outbound, you may be wondering: is email inbound or outbound marketing? The short answer is that it can be both. Whether inbound vs. outbound, on average, email marketing drives an average return on investment (ROI) of $36 for every dollar spent—higher than any other marketing […]
When you have a choice between reading a long block of text or watching a video, which do you prefer? Most people opt for video, which is why it’s one of the most widely used types of marketing media. In fact, 86% of businesses use video in marketing—you may be too. And while you may […]
Marketing emails get a lot of attention in our industry, thanks to creative design and carefully tracked metrics. But email notifications are equally (if not more) important to engaging your customers and growing your business. That’s because notification emails focus on customer retentionwith the goal of keeping recipients engaged with your business. Notifications are highly […]
Who needs an email marketing checklist? Everyone. Yes, everyone. Imagine that. It’s time to send your email marketing campaign. Double-check the subject line, schedule it for the right time, and do a quick scan for typos. But is that it? Should you check anything else? What about the links? Did you do a multidevice rendering […]
Email signature marketing can be a heavy traffic driver for brands—though it’s often forgotten. Yet, it’s free and downright simple to use. What’s not to like about free traffic and brand awareness? Why doesn’t email signature marketing get more love, then? Well, it’s not sexy. We won’t argue with that. Plus, it’s certainly not the […]
With more than 4 billion email users worldwide, it’s clear that email marketing remains 1 of the leading digital marketing channels even today. However, due to the sheer volume of emails being sent out every day, competition is steep, and businesses need to make sure their emails stand out if they want consumers to choose […]
We all know the benefits of email, but we should also be aware of the risks. The biggest risks include bad actors who try to take advantage of the potential vulnerabilities of email systems to infiltrate them with phishing attacks, malware, ransomware, and more. That’s why email defenses are always getting stronger: to protect recipients […]