Opinions expressed by Entrepreneur contributors are their own. Savvy entrepreneurs recognize the enduring power of email marketing. With an ROI of up to $45 for every dollar spent, it helps businesses boost both customer loyalty and sales. But simply sending emails isn’t enough. Companies seeing a high email ROI have one thing in common: a […]
How do you get people to give you their email address? Where do your best email subscribers, leads, and customers come from? Email is one of the oldest online channels, but it’s still crushing it. Smart marketers invest in email marketing. As everyone hops on the email acquisition train, some parts of email acquisition are […]
There’s nothing like a shiny new year of possibilities to inspire content creation — and a wide-open social media calendar to go with it. Now, don’t let all those open slots intimidate you. A great way to kickstart your 2024 content batch is to note down all the year’s important official (and goofy, unofficial) holidays. […]
The U.S. healthcare landscape has been radically transformed as millions of previously uninsured Americans access coverage for the first time thanks to the Affordable Care Act. What an opportunity this presents for professional writers who sift through complicated information and conflicting opinions, making coherent sense of emerging trends. List of Health Resources to Create Accurate […]
Google is expanding its testing the people also ask speaker and list icons. A nice number of people noticed these icons showing up in the Google search results within the people also ask section over the weekend. It does not seem to be rolled out yet, as I do not see it yet. This test […]
Google has updated the help document for file types indexable by Google to include Comma-Separated Values (.csv) in the list. I doubt Google was not bale to index those files before, and I wonder if this was just a documentation change but not a change in what Google was able to index? The help document […]
Google is testing showing two local service ads in a list view, a change from it showing three local service ads in a carousel format. Google actually switched to three LSAs a year or so ago, up from two, and is now back to testing two. This test was spotted by Len Raleigh on Twitter, […]
Email marketing is an indispensable part of almost any business. This is why a large, engaged list of email contacts is 1 of your greatest marketing and sales assets. But if you want to build your email list (whether you have a small list or are starting from scratch), the most important question is how […]
ActiveCampaign Protected: Marketers: Support your Sales Team’s Growth With This List of Integrations This content is password protected. To view it please enter your password below: Password: This post Protected: Marketers: Support your Sales Team’s Growth With This List of Integrations first appeared on ActiveCampaign and is written by Gwen Sioson, Sr. Partner Manager, Platform […]
Consciously immersing ourselves in African-American literature is important for so many reasons. And celebrating Black authors by intellectually choosing their books to read and study allows for wider discourse, education, and understanding. As progressive as our society seems, widespread systemic racism persists, which is why we want to shine a light on ways we can […]