I had been growing the pet supplement line for my company, HAPPYBOND, through direct-to-consumer channels for years, but when we launched our unique shelf-stable dog food last January, I thought selling primarily via pet retail was going to be our route to success. For one, the product is sold in a glass jar—delicate packaging that […]
A lot is changing on Twit— sorry, X these days. Along with the platform’s rebrand, there has been a whole new paid tier, removal of old verified badges, disappearing post headlines, and more. There are more significant changes on the horizon, too. X owner, Elon Musk, and the platform’s CEO, Linda Yaccarino, have big plans […]
As a life coach, the number of tasks that fill your day-to-day life can seem endless. At the minimum, you’re communicating with your clients, booking appointments, and invoicing for your services. Doing all these tasks can be overwhelming, and you still have to help your clients reach their goals. Luckily, there are plenty of life […]
5 Ways to Sustainably Grow Your Business Online by Adam | December 7, 2023 The internet has made it easier than ever to start a business. You can promote your services and connect directly with customers around the world, and all you require is a Wi-Fi connection. For online businesses, launching isn’t the biggest challenge […]
Throughout the year, there are many opportunities to promote your online store–from new product launches, restocking bestsellers, and holiday or anniversary sales events and more. Email marketing is an effective way to reach your audiences with relevant, personalized content that can help boost your sales, while also promoting your brand. If you use Shopify or […]
The digital marketing landscape is in constant evolution. Google is rolling out algorithm updates more frequently than ever before, and social media platforms regularly tweak their algorithms too. As a result, affiliate marketers need to always be on the lookout for new channels to expand their reach and drive additional traffic to high-paying affiliate programs. […]
I may not have Justin Welsh’s celebrity status on LinkedIn with half a million followers, but my journey is worth sharing. With just 30,000 engaged followers on LinkedIn, I managed to take my consulting business from a $0 startup to a thriving $100,000 yearly. I started as a content marketing consultant, leaving behind my nine-to-five […]
Attention is the new economy, with Americans increasingly spending more time on streaming services, video games, TikTok, FaceTime, and Zoom. So what’s a small business to do? How can you get consumers to look away from their screens and actually pay attention to you? Guerilla marketing—immersive experiences, mind-boggling surprises, and larger-than-life moments of enchantment, inspiration, […]
When one of Dulma Altan’s followers called her videos “TikTok B-School for Women,” she didn’t just laugh and move on; she turned it into her tagline. Now, it’s how people refer to her online. Intentional moves like that set Dulma, who is well-versed in business strategy from her work as an entrepreneur, apart from other […]
Building a successful business from the ground up is no small feat. However, scaling a business into a seven-figure enterprise is a completely different ball game altogether. According to a report, only 22% of startups have achieved true scalability in the last decade. So, how could these startups scale while others struggled to find their […]