Opinions expressed by Entrepreneur contributors are their own. Business partnerships can make or break your company’s success. Strong business partnerships lead to enhanced efficiency, innovation and staff retention, driving long-term success. I’ve witnessed my brand become among the top ten in RTD spirit sales across the US despite only selling in eleven states. Much of […]
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Opinions expressed by Entrepreneur contributors are their own. How do you judge the quality of a product, organization or business? I recently heard a story about someone from the hospitality industry. He would enter a hotel lobby and head towards the public restrooms. If they were clean and in good condition, the hotel would get […]
Don’t like watching TV? Cancel the Netflix subscription. What about the gym subscription? Is it possible for you to get the same results at home? Now move on to things that are a little more serious. Let’s talk about your property, for instance. There is a truckload of other expenses that you need to consider […]
How do you get people to give you their email address? Where do your best email subscribers, leads, and customers come from? Email is one of the oldest online channels, but it’s still crushing it. Smart marketers invest in email marketing. As everyone hops on the email acquisition train, some parts of email acquisition are […]
Congratulations on starting a business! The next big task on the list is making a great first impression with your target audience. First impressions at this stage determine the awareness, trust, and authority your brand will get. These then dictate your conversion rates and sales volume. One of the ways you can capture the attention […]
Have you ever clicked on an ad and gone to a page that was only about one thing? That’s a landing page. Have you ever gotten an email about an upcoming event and clicked-through to a page specifically for signing up? That’s a landing page. Landing pages are everywhere because they’re an incredibly useful marketing […]
Email marketing is one of the most powerful tools in a marketer’s toolbox. Consider the following statistics from our email marketing benchmark report: The average email open rate is 26.8% The average click-through rate is 1.89%. Additional studies show that email converts 40 times more customers than social media and generates a 3600% ROI. The […]
With billions of emails being sent globally every day, competition for the inbox is more aggressive than ever. According to Validity, 1 in 6 messages sent never reach the inbox. As mailbox providers get more secure and sophisticated — consider Google’s machine learning and rule-based algorithms, for example — domain reputation is now more important […]
If you ask any digital marketer what mediums are at the top of their list, you’ll likely hear about newsletters and email marketing. For many companies, newsletters are #1. But, what is a newsletter and how can you start using them in your business? Let’s take a look at what a newsletter is, some best […]