Opinions expressed by Entrepreneur contributors are their own. I talk to entrepreneurs all the time with a shiny new product or service and big marketing plans. Since I own a marketing agency, they’re probably not expecting to hear what I have to tell them: They don’t need my agency yet. In fact, they might not […]
Many of the companies generating buzz on social media right now likely all have something in common: it’s not just their brand accounts posting great content, but their employees too. That’s particularly true for businesses and employees active on LinkedIn. According to the network-building platform, content posted by employees is seen as three times more […]
A product funnel is a marketing funnel is a sales funnel. A lot of searching will tell you that most people think these are all the same thing using interchangeable terms. Do those terms sound familiar to you? Probably. Does one sound more familiar than another? Possibly. But here’s the real question — Do you […]
Both creators and marketers alike are tapping into the power of fostering communities — and with good reason. Cultivating deeper connections with and between your followers can inspire brand loyalty and boost brand awareness, engagement, growth, and reach — not to mention that it feels really great to bring like-minded people together around a shared […]
In my long career before starting a company, I’ve experienced all kinds of businesses. I worked for well-known agencies that were doing splashy, exciting work—but for corporations that weren’t necessarily making a positive impact on the world. I’ve also seen companies who claim to be mission driven—but refuse to take a true stand or align […]
Being a content creator can be overwhelming. We all start with the dream of being our own boss and escaping the nine-to-five tyranny. But we end up being the worst boss we’ve ever met. No vacations. No time off. Always in hustle mode. That’s why many creators silently burn out. They silently stop posting. They […]
At ActiveCampaign, we understand the significance of gathering and organizing contact information effectively. With our user-friendly forms builder, you can effortlessly create online forms without the need for coding expertise. Our forms builder has been widely adopted by businesses, enabling them to design a wide range of forms including contact forms, surveys, order forms, and […]
Email marketing is a highly effective way to generate leads and nurture prospects into customers. In fact, Nielsen’s Annual Marketing 2023 Report states that 50% of marketers perceive email as a highly effective channel. With the right tools and strategies, email marketing automation can help take your business to the next level. According to Mailmodo’s […]
Developing a unique, powerful brand voice is the best way to create consistent and compelling content across all channels. Defining your brand voice forces you to think about who you are as a brand and what you really stand for. It also requires you to think about your audience and what matters most to them. […]
Affiliate marketing has become a lucrative online business model. It allows online marketers to earn passive income from promoting affiliate products or services. Meanwhile, businesses get to leverage the influence of the affiliate marketer to sell more products. The model’s popularity has been on a steady rise since 2010. Global affiliate marketing spending will reach […]