Anyone who runs a subscription-based business knows that mastering customer retention is key to long-term success. By leveraging the power of marketing automations, you can streamline processes, personalize interactions, and nurture relationships with your subscribers. In this guide, we’ll explore how you can harness the capabilities of marketing automations to optimize customer retention and drive […]
Category Archives: Email Marketing
Having lots of leads is obviously better than having none, but it comes with a different set of challenges. With so many prospects, how do your salespeople know where to direct their efforts? What’s more, leads vary incredibly in how “ready” they are to buy. If the prospect has just heard of your company, you […]
The US House of Representatives has voted overwhelmingly to approve a bill that could result in a TikTok ban in the United States on the 13th of March, 2024. The vote was 352-65. The bill requires ByteDance, the parent company of TikTok, to divest or sell the app within 165 days or face a ban […]
Small business market research is a tough game. If you Google “how to do market research,” you’ll come across a long list of tactics that are hard to use on a small business budget. Market research surveys Questionnaires Focus groups Competitive intelligence SWOT analysis Structured interviews. The list goes on. If you dig even further into […]
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Whether you manage a team of marketers, run your own e-commerce site, or are an individual content creator responsible for driving revenue alone, you understand how important conversions are to your business. Have you ever wondered why your content is pulling visitors in and driving traffic, but isn’t compelling them to convert into customers? While […]
May 5th commemorates the military victory of the Mexican army against the French empire at the Battle of Puebla in 1862. Today, Cinco de Mayo (literally the 5th of May) celebrates Mexican heritage and culture. Fun fact: Did you know Cinco de Mayo is celebrated more in the U.S. than in Mexico? But it’s not […]
Staying ahead is crucial for subscription-based businesses, requiring more than just a great product or service. It demands quality customer experience through effective and personalized communication. That’s where email marketing automations step in as your ultimate ally. From nurturing leads and lowering churn rates to retaining loyal subscribers, email marketing automations play a pivotal role […]
Memorial Day is a very meaningful occasion for Americans. The day is dedicated to honoring and remembering fallen soldiers. But there are more themes to this day than solemn remembrance. People also anticipate spending quality time with family, relaxing, or starting their summer season plans during this period. Here’s where your business comes in: According […]
The subscription e-commerce market has gone through tremendous growth for businesses of all sizes over the last decade. According to a 2018 McKinsey survey, 15% of online shoppers have embraced subscription-based businesses, opting for the convenience, personalization, and often cost-effective nature of receiving subscription products at regular intervals, frequently through monthly boxes. As the subscription […]