An abandoned browse email is sent to shoppers who viewed a specific product or category page on your website but left without adding a product to their online cart. A familiar struggle, isn’t it? Abandoned browse emails are slightly different from cart abandonment emails which are triggered when shoppers add products to their cart but do […]
So you’re looking for the best email marketing platform, and you can’t decide between GetResponse and Mailchimp. Tough one! Mailchimp is widely recognized as one of the most popular email marketing tools out there. But as our in-depth test will show, that also seems to mean that Mailchimp tries to suit an “average email marketer” […]
Is there an event coming up you need to hype? Need ways to promote your event that will maximize attendance, bolster brand reputation, and increase profitability? When using email to market your event, there are proven best practices to consider, and it all begins with an email subject line. An email with a compelling subject […]
Business-to-business (B2B) content marketing might sound like a buzzword or trend, but we encourage you to look past the mouthful of words and explore what it can do for your business. So what is B2B content marketing? Well, you’re reading a prime example of it right now. We’re a business—and you’re a business (likely). And […]
Managing a team of salespeople is a complex discipline. And it doesn’t typically involve standing at the front of a boiler room screaming vague platitudes like ABC (Always Be Closing). Instead, managing a sales team requires careful attention to motivations, incentives, individual skills, and weaknesses. These will help your team achieve their performance potential. And […]
Email list hygiene is like normal hygiene—it should be a regular part of your routine. Growing your subscriber list is a critical element of a strong email marketing program. But it’s equally important to complement those efforts with regular email list cleaning. No one wants to lose subscribers, but unengaged recipients can hurt your email […]
A kick-butt email marketing program starts with a rock-solid email list—and email lists start with top-notch sign-up forms. No list, no luck. But let’s be real—starting a list from scratch is hard workthough it sure beats the damaging effects of buying or renting an email list (the horror!). Nothing competes with an organic, homegrown list […]
Blogging has become a popular way for people to share their knowledge and connect with others online. However, with so many blogs out there, it can be challenging to get your content in front of the right audience. That’s where RSS-to-email services come in. In this article, you will learn about: What exactly is RSS?Is […]
The average inbox is flooded daily with promotional emails, transactional emails, and personal emails. As a sender, you’re always looking for a unique way for your mail to stand out to help your subscribers interact with your messages. On top of that, people are very wary of falling victims to scams in their inboxes. So […]
Thousands of marketers around the globe share the same mission – they want to send the best and most effective email marketing campaigns. While there are many ways to measure the success of your email marketing strategy, what your subscribers think of your messages and how they make them feel is crucial. That’s why, in this article, […]