Creating an ebook can be a pain, especially when you’re not a designer. From thinking about the content, typography, color scheme, and layouts, you may end up overwhelmed. But it doesn’t have to be such a struggle. You don’t have to spend hundreds of dollars on a professional designer or spend hours learning how to […]
Want to promote your business to the people who are actively searching for your solutions? Enter Google Search Ads. In this article, I’ll show you how you can create Google ad campaigns inside your GetResponse account. And if you’ve never run paid ads before, don’t worry! You’ll soon see how straightforward the ad creation process […]
Webinars are now the go-to tactics brands use to get more leads and customers. For one thing, it’s a platform where you can share valuable insights and tips with your target market and win their trust. Doing a live webinar is also a way to engage with your prospects and leads and build a relationship […]
Listen to this article in audio format: Want to increase your online presence and reach more customers? There’s no better way to do it than through your own website. The great news is that the process of building a website has become much simpler over the years. As you’re about to see, you can make one yourself without […]
There are currently 4.62 billion social media users worldwide—over half of the world’s population. You can reach wider audiences and grow your business within this huge pool of people. But in the busy world of social media, getting to your prospects is easier said than done. This is where social media advertising can help. When […]
There’s little question that the rise of social media has thrown the marketing world for a loop. In 2022 alone, an estimated 4.74 billion people use social media worldwide, a whopping 59.3% of the global population. Given continually changing trends, brands are still learning how to market on social media. Meanwhile, with the rise of […]
Email newsletters are a marketing staple for many businesses. Whether sent monthly, weekly, or quarterly, they help nurture your relationship with your audience. But you need the right newsletter software to deliver your newsletter. This article will cover what email newsletter software is and why you need it. Table of Contents (*Inline*) How newsletters drive […]
“I hope this email finds you well.” How many times per week do you get an email starting with this sentence? Because I’m getting that a lot, and I know it doesn’t work for me. And I definitely wouldn’t use that cheesy opening in any of my email campaigns. In some cases (like this above), […]
Many marketers tend to invest too much time and effort in top-of-funnel activities. It’s not that these aren’t important—you can’t do a lot if you’re not attracting new customers. The problem is that many of us get so excited at the prospect of capturing more and more leads that we forget that there’s a lot […]
As marketers, we love generating new sales opportunities. As salespeople, we love opening those conversations, and we especially love the bit where we close a deal and turn those leads into customers. Where we’re often not so good, however, is the bit in between. We’re talking about lead tracking—the process of following each lead throughout […]