My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings. […]
Looking to make TikTok a bigger focus of your marketing effort in 2024? This will help. TikTok recently partnered with creator intelligence platform CreatorIQ to conduct an analysis of the key factors that make for a resonant TikTok promotion, culminating in a 26-page report which covers a range of key notes and tips for your […]
It might be almost 2024, but content is still king for businesses hoping to reach, attract, and convert their ideal clients. However, since the pandemic, what customers want has changed dramatically. Yes, they still want great content at each stage of the sales funnel to help them make buying decisions. But they increasingly want to […]
Omnichannel activities are now synonymous with online customers. People can shop on your website, from their phones, in stores, and even through social media. McKinsey & Company found that 81% of customers researched items on multiple channels before buying a single product. With omnichannel personalization, it always feels like you’re reading a customer’s mind and […]
Most buyers want customized product suggestions when shopping online, making personalization a must-have for ecommerce businesses. In fact, a Zendesk report shows that 62% of shoppers prefer personalized recommendations to general ones. And 60% can tell when suggestions are customized. By recommending items customers might be interested in, you can significantly enhance engagement, boost conversions, […]
The writing industry is so vast that many people will have at some point likely wondered if they should pursue a career within it. With writing being an essential part of everyday life, the opportunity to translate that experience and knowledge into an income has greater potential than many other industries, but it also means […]
In 2023 and beyond, a great website is more than just something helpful to have at your disposal. It’s the place most of your existing and future customers will go to connect with your brand or take a closer look at what you have to offer, so it needs to cover all the right bases. That means […]
Without careful planning, advertising on social media can sometimes feel like shouting into the void (or throwing money directly into a shredder). With a bit of foresight, though, using LinkedIn ads can guarantee your brand’s voice makes its way to the right audience—an audience of influential decision-makers, at that. Among LinkedIn’s 875 million+ members, your […]
How To Track Map Pack Rankings One of the first steps in any local SEO campaign is to benchmark where you’re at. Specifically, you want to see where you rank in The Map Pack. And track your Map Pack rankings over time. Pretty much every rank tracker on the planet has Map Pack tracking. The […]
In this stage, you’ll grapple with limited resources and potentially face employee retention issues. To transition successfully to the Growth Stage, focus on refining your business model and strengthening your financial footing. Secure a solid customer base, explore marketing strategies to increase brand visibility, and invest in marketing and sales efforts. For example, if your […]