For anyone selling anything online, cart abandonment is like an unwelcome guest that just won’t leave. Despite all the hard work online store owners put into creating a seamless shopping experience, many potential purchases are left unfinished. This leads to lost revenue and missed opportunities. WooCommerce, one of the most popular ecommerce platforms, is no […]
In 2024 and beyond, user experience will be the star of the show when it comes to successful digital marketing. Today’s consumers are busy people with many options competing for their attention, so the more seamless their shopping experience can be, the better. Social media shopping is one of 2024’s hottest digital marketing trends for good reasons. Consumers […]
WhatsApp is one of the most used apps in the world, so why aren’t you marketing on it? Whatsapp marketing is easy and automated with Spoki, so you can make a personal and direct connection with your leads. WhatsApp marketing is a communication strategy that uses the WhatsApp messaging app to reach and engage customers. […]
Six out of ten shopping journeys start online. You’ve likely done more online shopping over the last five years than you’ve ever done before. E-commerce has exploded and isn’t going anywhere. In fact, around 2.77 billion online shoppers are expected by 2025. So, how do you lean into this and start marketing yourself where most […]
The creator economy is filled with loads of potential for anyone willing to put in the effort and build an attractive-looking brand. Regular people are becoming creators, and today, one of the most lucrative ways to generate income from the creator economy is with video. It’s a low-hanging fruit for anyone with a smartphone. In […]
Your inbound content marketing strategy is a bigger part of your brand’s audience-facing image than you may realize. Its primary goal is to drive traffic to your website, attract customers interested in your products, and support robust conversion rates. However, that’s not where its purpose ends. Amazing inbound marketing campaigns also foster lasting, powerful brand-customer […]
Facebook remains a social media giant, with almost three billion monthly active users (MAU) as of January 2023. Over the years, Facebook advertising has evolved to better serve its billions of users. Along the way, marketers have also had to keep growing to ensure they still know how to advertise on Facebook to get the […]
Search engine optimization (SEO) sounds like a fancy jargon word that has a suit with elbow patches on. But it’s really just a way to be easily visible and discoverable to your target audience. In this article, I’ll explain what SEO is for social media, why you should care about it, and how you can […]
Ahoy, social media sailors. To navigate the choppy seas of social media, you need to do some solid content planning before you set sail. The most seasoned social sailors know that you must carefully chart your course before stepping on the ship. Without a content plan, you’re blindly casting yourself into an ocean of content, […]
Unique circumstances will forever mark the first half of the 2020s, but those alone won’t capture the decade’s legacy. A layer deeper, we see how the events accelerated new trends that shape our world today, like the rise of solopreneurship. A solopreneur is any business driven exclusively by one person. Modern solopreneurs commonly run their […]