This post was contributed by Ezra Sandzer-Bell at appointlet. It’s time to reach out to your client and ask them to book a time with you. “It’s cool,” you think. “I’ll just throw an email together real quick and send it off. If they want to meet, they’ll take the necessary steps.” But scheduling time […]
Throughout 2023, we’ll be continuing to enhance the sales automation experience for our users. These updates will unlock even more automation use cases, saving your team time and streamlining your processes. In this blog post, we’re giving you a sneak peek at some of the new actions other triggers we have in store for the […]
The primary goal of marketing is conversion. There are a lot of secondary goals, such as brand recognition, but companies don’t survive unless people buy their products or services. Content marketing, like websites and blogs, is the best way to generate conversions in today’s digital marketing space. They start the conversion path that leads to […]
Opinions expressed by Entrepreneur contributors are their own. over the past decade, selling franchises has become an extremely competitive business, and any advantage that one brand can develop, cultivate and deploy can make or break annual sales goals. Now more than ever, video marketing and production is beginning to fill that void. According to an […]
Social selling — maybe you’ve heard of it, but you aren’t entirely sure what it means. Think it’s the same as social media marketing? (Spoiler: It’s not.) Or maybe you think it’s basically just social media advertising? (Second spoiler: Also no. That’s something else altogether.) In short, social selling allows your business to zero in […]
An abandoned browse email is sent to shoppers who viewed a specific product or category page on your website but left without adding a product to their online cart. A familiar struggle, isn’t it? Abandoned browse emails are slightly different from cart abandonment emails which are triggered when shoppers add products to their cart but do […]
Managing a team of salespeople is a complex discipline. And it doesn’t typically involve standing at the front of a boiler room screaming vague platitudes like ABC (Always Be Closing). Instead, managing a sales team requires careful attention to motivations, incentives, individual skills, and weaknesses. These will help your team achieve their performance potential. And […]
Scaling sales processes generally refers to putting the right systems and infrastructure in place to increase your sales team’s efficiency. The problem is that establishing these processes often takes a lot of time and manual effort – that could otherwise be focused on closing more deals. The solution? ActiveCampaign’s sales tools are as powerful as […]
At just five years old, Janet Hoang already had a ton of business savvy. After acquiring a surplus of a certain in-demand item, she figured out a way to earn some extra money from her kindergarten classmates. “I don’t know why, but my aunt spoiled me with Hello Kitty stationery,” Janet said. “I would tear […]
From the moment I launched The Flourish Market—a boutique that specializes in selling clothing, accessories, and gifts that have a bigger purpose—I knew that we would need to think about our holiday promotions differently. Given that most of the 200+ brands we partner with are B-corps or fair trade companies, our margins are already tighter […]