At some point in your marketing career you will need to write a marketing email to promote material or sell a product. You will spend hours writing the best text and the most striking subject. Send the email and…nothing happens. Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) […]
5 Marketing Strategies to Reach Customers Looking for Phones In today’s digital age, smartphones have become essential to our lives. With increasing numbers of consumers actively seeking new phones, businesses must employ effective marketing strategies to capture their attention and drive sales. Here are the five proven marketing strategies to reach customers searching for phones. […]
Opinions expressed by Entrepreneur contributors are their own. Affiliate marketing is a popular strategy businesses use to drive sales and grow their brand. Although it’s one of the most popular marketing tools in the booming creator economy, some misconceptions about using affiliate links can prevent bloggers from benefiting from them. 1. Affiliate marketing is dead […]
This week, we had the big Google Marketing Live event where Google showcased more of how ads will work on the new Google Search Generative Experience. Google launched the new Search Generative Experience to some searchers last minute (so this is not in my video). Google also showed us how AI would help advertisers build […]
It’s possible to say that in today’s fast-paced digital landscape, consumers and decision-makers have higher expectations than ever before: they demand companies and brands to not only keep up with technology, but also consistently optimize the customer experience – After all, it seems that users from all around the world have become accustomed to seamless, […]
Some social media evangelists will tell you that email marketing is dead. Of course, they’re wrong. Email is still a preeminent form of communication that gets marketing results that most other channels could only dream of. It’s cost-effective, customizable, easy to use, builds connections, and, most importantly, spurs your audience to action. Consider these statistics: […]
Search engine optimization (SEO) connects online audiences to your web content through on-page copy that contains common keyphrases people type into search engines. And if it’s a storefront business you’re marketing, local SEO—or local search engine marketing—will help you reach more specific audiences based on geographic keyphrases. Here, we’ll cover the importance of local SEO, […]
B2B email marketing doesn’t have to be boring. In fact, B2B email marketing can be just as creative and engaging as its B2C counterpart. However, for solopreneurs and small business owners, the daunting reality often involves staring at a blank page, struggling to generate fresh ideas. You aspire to showcase your creativity and create something […]
What is email marketing software? Email marketing software is a tool that helps businesses create and send email campaigns to a large number of recipients at once. This software allows marketers to manage their email lists, create personalized content, and track the performance of their campaigns. Email marketing software typically includes features such as customizable […]
The marketing world has been evolving pretty fast. In the first few months of 2023 Artificial Intelligence brought lots of new possibilities and challenges to professionals around the globe. Keeping up with the trends is a must if you are willing to be a successful marketer. We can easily see trends on social media, but […]