Here’s the deal with fixed vs. variable expenses: Fixed ones don’t budge. Think rent or your Netflix subscription. Variable expenses, on the other hand, can swing up or down based on your choices – eating out, gas, groceries, that sort of thing. Knowing the difference is key because it tells you where you’ve got some […]
Many creatives become business owners because they want to bring their ideas to life in the world. The problem is we can get stuck in our own heads and end up developing products and services that we think are brilliant, only to put them on the market and find that nobody wants them. In addition […]
With consistent warnings of a looming recession and inflation continuing to affect the prices of items that include everything from rent to groceries, things are no longer an oversight, but something everyone is paying attention to. With economic changes occurring on an almost daily basis, consumers are reacting. With the cost of goods and services […]
Opinions expressed by Entrepreneur contributors are their own. Finding that your buyers are taking longer to make their decisions and that your deals are taking longer to close? A new Demand Gen study confirms this B2B buying trend: Fifty-five percent of buyers report that their purchasing timelines have grown — with 1 in 5 reporting […]
A land surfboard player Photo: VCG During hot summer, dozens of young people stepped onto their “land surfboards,” and shuttled back and forth on squares across cities, a snapshot of some of the newly trending sports in China. Land surfing, frisbee, paddle boarding, surfing and other “niche sports” have been trending on social media platforms […]
This week I took a sneak peek at what we’re seeing in the context of this big update on Google Product Reviews from December 2021. I also talked about a possible, unconfirmed update of the Google ranking in local search. Google also introduced a new design for the local package with the map on the […]
We have one more bug to report with Google Ads spending. This related to Google advertisers who used the “target ROAS” or “maximize conversion value” bid strategies for some campaigns on December 2, 2021. These advertisers may have experienced “spend fluctuations”. George Nguyen covered this topic say the other day “After seeing an unusual increase […]
I always say, “Show me a person’s calendar and I’ll show you their priorities.” Well, I have a newer version of that: Show me a person’s spending, and I can show you what they love. I spent years talking to people about their spending habits, and I boiled them down to 10 “Money Dials.” They’re […]