Did you know powerful innovative content marketing is vital to your overall strategy? If this isn’t something you’ve thought about, you might want to consider the potential impact an outdated content strategy could have on your brand’s online presence, affecting its overall success. To remain competitive, it’s time to invest in innovative content marketing. If […]
Opinions expressed by Entrepreneur contributors are their own. Within less than two decades, marketing as we know it has changed almost beyond recognition. At the beginning of the century, business owners and marketers had a limited choice of channels through which they could reach potential customers. For small businesses, some of those channels were cost-prohibitive. […]
When it comes to marketing, content is king. It’s easy to understand this mantra when branded content is literally around every virtual corner online. However, when you break down content marketing by the numbers, the results are pretty substantial. On average, a company that invests in content marketing can see a 67 percent increase in […]
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Over the last few years, TikTok has risen to the top of app stores around the world and has become a new mainstay for innovative advertisers who want to reach a young and engaged audience, challenging Meta and Google for advertisers marketing budgets. Now TikTok is expanding their arsenal of Direct Response focused ad formats […]