Opinions expressed by Entrepreneur contributors are their own. The SaaS industry is constantly evolving, making it imperative for digital marketing entities and enthusiasts to ride the wave of the latest trends. It’s a business ecosystem that self-develops, expanding annually — in 2023, the SaaS market boasted a valuation of around 197 billion U.S. dollars, projected […]
Automated marketing campaigns have emerged as a game-changer for content creation and distribution. These campaigns offer the convenience of automating routine marketing tasks, freeing creators to focus on what they do best—creating engaging content. Marketing automation has revolutionized how content is distributed, tracked, and optimized, making it a critical tool for success in today’s fast-paced […]
David Sharpe, Pat Flynn, and Zac Johnson are examples of marketers who managed to turn affiliate marketing into a full-time job. But you don’t just get to that level of affiliate marketing by selling low-cost items that earn you small commissions. No, you must be smart about the products or services you promote. That is […]
2024 is a year of amazing content marketing technology. Artificial intelligence (AI) and automation have taken the world by storm and changed the way people’s workflows look from start to finish. AI and automation simplify data analysis, audience engagement, and content reach. Combined with human creativity and expertise, they unlock limitless potential for your brand. Today, 66% of […]
Anyone who runs a subscription-based business knows that mastering customer retention is key to long-term success. By leveraging the power of marketing automations, you can streamline processes, personalize interactions, and nurture relationships with your subscribers. In this guide, we’ll explore how you can harness the capabilities of marketing automations to optimize customer retention and drive […]
Digital marketing and social media marketing often get tangled up in conversation, with many using the terms as if they’re one and the same. However, this mix-up can lead to confusion, especially for those just dipping their toes into the world of marketing. Social media marketing is all about leveraging platforms like Facebook, Instagram, and […]
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. The more specific your plan is, the more effective it will be. Keep it concise. Don’t make it so lofty and […]
May 5th commemorates the military victory of the Mexican army against the French empire at the Battle of Puebla in 1862. Today, Cinco de Mayo (literally the 5th of May) celebrates Mexican heritage and culture. Fun fact: Did you know Cinco de Mayo is celebrated more in the U.S. than in Mexico? But it’s not […]
Staying ahead is crucial for subscription-based businesses, requiring more than just a great product or service. It demands quality customer experience through effective and personalized communication. That’s where email marketing automations step in as your ultimate ally. From nurturing leads and lowering churn rates to retaining loyal subscribers, email marketing automations play a pivotal role […]
Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. Return on investment (ROI) is the metric people use to decide if the money they spent has […]