Exploring the content marketing ROI myth is essential for businesses to understand the true value and impact of their marketing efforts. Each year, businesses consider what they can afford to spend on content marketing and what they get from it. Return on investment (ROI) is the metric people use to decide if the money they spent has […]
Opinions expressed by Entrepreneur contributors are their own. I’ll never forget the first time I attended a franchise-related trade show. In 2019, I maxed out another credit card to register for the International Franchise Association’s annual convention. I had landed a couple of project videos for some franchise brands and knew I needed to learn […]
Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses? Continue reading as we’ll cover answers to these questions with these recent […]
Did you know powerful innovative content marketing is vital to your overall strategy? If this isn’t something you’ve thought about, you might want to consider the potential impact an outdated content strategy could have on your brand’s online presence, affecting its overall success. To remain competitive, it’s time to invest in innovative content marketing. If […]
Lately, there’s a phrase going around “AI won’t take your job, but someone using AI might.” This idea has been turning heads, sparking both excitement and a bit of worry. It makes us think about a future where being good with technology could mean the difference between keeping up and falling behind. So, is it […]
A great social media marketing strategy is more than simply getting the word out about your brand. It’s also about nurturing meaningful connections with your customers by becoming part of their everyday lives, conversations, and routines. Get it right, and watch your brand grow in a big way. But what is social media marketing? Why is it […]
Looking for a simple way to structure your social media and digital content strategy? This could help. The team from Adnorml have put together a “7 C’s” approach to social media management, which covers all the key elements using phonetic cues. And while it doesn’t go into depth, each of these points will provide more […]
Selling a house goes way beyond just adding a “Buy Now” button to your website. In real estate, it’s about building a genuine relationship with your leads, deeply understanding their needs, and successfully guiding them through one of the most significant purchases they’ll ever make. Now, the key to building any meaningful relationship is adopting […]
Opinions expressed by Entrepreneur contributors are their own. Investing in digital marketing is no longer a desire but a strategic step that can lead a business to success. According to The Global Strategic Business Report, the digital marketing market is growing at an annual growth rate of 13.9%. So, it’s expected to reach a whopping […]
This is a complete list of recent affiliate marketing statistics every marketer needs to know in 2024. So if you want to find data and facts on: Affiliate marketing spending Affiliate marketing adoption Affiliate marketing return on ad spend Popular affiliate networks You’ll love the list of up-to-date stats on this page. Here’s a summary […]