The Church Boiiz have done it again with a new tune for Auckland mayoral candidate Efeso Collins that rivals its predecessor in the earworm stakes. Over the weekend, a familiar tune was played during the sold-out Auckland mayoral campaign fundraising dinner for Fa’anānā Efeso Collins. It was a rendition of the 1969 song ‘Na Na […]
As for the commercial shoot, “many of the lines we ended up using were actually improvised takes versus the takes we scripted,” Chen says. And the cosplay guy didn’t wear his own costume. We think. CREDITS CLIENT: RedditCAMPAIGN NAME: Find your peopleAGENCY: R/GA California VP, EXECUTIVE CREATIVE DIRECTOR: Bryan GreggCREATIVE DIRECTOR: Kevin KollerASSOCIATE CREATIVE DIRECTOR, […]
Research and news about streaming’s impact on TV watching habits are plentiful. Most recently, US streaming usage hit a new high in April, capturing more than 30% of audiences’ total TV time. This time of fragmentation in viewership has significant implications for advertisers. However, many marketers have continued to focus on traditional TV and increased […]
Opinions expressed by Entrepreneur contributors are their own. A newly created project should manage significant issues to survive the first year of operating. The key target to hit, especially in a highly competitive market environment, is finding product-market fitting. affiliate marketing is giving a variety of instruments to reach that goal. And even more: It […]
Are you just getting started with a LinkedIn advertising campaign? Want to ensure that you have all your bases covered? LinkedIn’s Marketing Solutions team provide an essential LinkedIn ads checklist in this infographic. They break things down as follows: Account setup Campaign setup audience bid and budget Creative After launch Check out the infographic for […]
What’s the best way to maximize your campaign performance on Snapchat? Snap has sought to provide some more insight on this, via two new studies which look at the ways in which different Snap ad formats drive user response in the app, and how Snapchat’s more advanced AR tools can help to boost brand lift […]
Google posted in the Google Ads Community Forums about upcoming changes coming to Display Campaigns. Google said these changes are for simplifying campaign creation and management. Also Optimized targeting is now set as the default targeting method when you create new Display campaigns. Here is what Google posted: Here is What’s New? To simplify campaign […]
One of the challenges faced by businesses aiming to improve their user experiences is to figure out where to start. Hootsuite’s largest annual campaign is the perfect example of how the process of improvement can – and should – work. For the last seven years, much of its staff and stakeholders have spent a significant […]
Nearly every time I bring up Facebook, someone scoffs and tells me they’ve stopped using it. If you’ve heard similar stories, you may be wondering: are Facebook ads still relevant? The answer is: Yes. Hard data disagrees with all this anecdotal evidence — in 2022, Facebook is still the most-used social media platform in the world, […]
In a first-of-its-kind activation, Pinterest has partnered with Jameson on what it’s calling a ‘color takeover’, which will see Jameson’s new ‘Orange’ whiskey product show up at the top of searches for orange-related queries in the app. As you can see in this example, when a user searches for ‘orange’, an ad for the new […]