Thousands of marketers around the globe share the same mission – they want to send the best and most effective email marketing campaigns. While there are many ways to measure the success of your email marketing strategy, what your subscribers think of your messages and how they make them feel is crucial. That’s why, in this article, […]
advertisement Introduction Black Friday and Cyber Monday, FIFA World Cup, end-of-season playoffs, leagues are resuming, and now the winter holidays. How do you possibly keep track of and profit from all these events? Hello. it’s me Campaign optimization and management are challenging but rewarding when done right. In online advertising, conversions can notably increase with […]
This post was contributed by ActiveCampaign partner, Teachable. More than 50 million people now consider themselves creators. Naturally, the future of the creator economy is top of mind for many entrepreneurs, small business owners, and yes, creators. With TikTok predicting that “actionable entertainment” will be one of the trends to see in 2023, online courses […]
Looking to map out your content calendar for the year ahead? This will help – Twitter has published its annual events calendarwhich highlights all of the key dates and celebrations that you need to keep in mind in your planning. The interactive calendar provides a solid overview of important dates, which could assist in your […]
Trump Campaign Urges Facebook To Remove Block On His Account As He Gears Up For Presidential Run by Adam | January 18, 2023 [unable to retrieve full-text content] Former President Donald Trump issued a formal plea to Facebook to follow in Twitter’s footsteps and reinstate his account after both were blocked in the aftermath of […]
Marketing campaigns are all around us. They’re in your inbox, social media feeds, and television screen. And the greatest of them can increase brand recognition and sales and start conversations and lead people to form relationships with brands. Even a small business or beginner marketer can plan and execute an effective marketing campaign. Whatever your […]
If you’re looking for a proven way to bump up your sales this year, I’ve got two impactful words for you: seasonal events. A few years back, only the big companies took part in special events like Black Friday or Cyber Monday. Now, though? Businesses of all sizes – both big, small, and everyone in […]
Ah, Black Friday. It’s no surprise that the official kick-off day for the holiday shopping season is responsible for a massive annual surge in consumer spending, reaching $8.9 billion in the United States alone in 2021. But while this is an annual slam-dunk for big box retailers, Black Friday can bring more challenges than benefits […]
“I hope this email finds you well.” How many times per week do you get an email starting with this sentence? Because I’m getting that a lot, and I know it doesn’t work for me. And I definitely wouldn’t use that cheesy opening in any of my email campaigns. In some cases (like this above), […]
Believe it or not, Christmas is just around the corner. That means marketing for Christmas is also just around the corner. It’s time to start thinking about the merry holiday and how you’re preparing your marketing for it. Festive marketing can bring a huge boost to your business when done effectively. According to the Office […]