Tag Archives: Brand

Affiliate Marketing

How To Leverage Social Media to Optimize PR Success and Increase Your Brand Consciousness

Posted on by admin
19
Apr

Opinions expressed by Entrepreneur contributors are their own. One of the most exciting PR approaches today is thought leadership. By showcasing their expertise, thought leaders establish themselves as authoritative and trustworthy sources in their industry. Some of the most common methods used in a thought leadership campaign are podcast appearances, guest posts, and contributorship programs. […]

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Content Marketing

4 Methods to Defend Your Brand Reputation From Unhealthy Opinions

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19
Apr

Opinions expressed by Entrepreneur contributors are their own. Protecting your online reputation means more now than ever before. Roughly 94% of customers claim that a negative review has convinced them not to purchase from a brand. This indicates that “bad” comments can be problematic for business owners, but there are ways to approach them and […]

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Social Media Marketing

Connecting the Dots: Uniting website positioning and Social Media Strategies for Stronger Brand Identity

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14
Apr

Connecting the Dots: Uniting SEO and Social Media Strategies for Stronger Brand Identity In the fast-paced digital marketing domain, search engine optimization (SEO) and social media represent two fundamental elements that shape a brand’s online identity. Each plays a pivotal role, yet when they converge into an effective seo strategy, the combined effect amplifies the […]

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Social Media Marketing

15 Communities for Creators to Assist You Connect, Study, and Find Model Partnerships

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27
Feb

Life as a creator can occasionally be a little… lonely. Whether you’re growing your audience as a full-time gig or side project, a career as a creator doesn’t come with colleagues to grow with and learn from — unless you join one of these communities.  As content creation continues to blossom into a viable, lucrative […]

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Social Media Marketing

10 Creative Ways to Showcase Your Brand Personality on Instagram

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26
Feb

10 Creative Ways to Showcase Your Brand Personality on Instagram If you’re looking to build a strong brand presence on Instagram, it’s essential to showcase your brand personality in a creative and engaging way. With over one billion active users, Instagram is a powerful platform to connect with your target audience and build brand awareness. […]

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SEM & SEO

Google Shop By Price & Shop By Brand Packing containers

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01
Jan

Google Search can show a “shop by price” and shop by brand” carousel and accordion box in the search results for shopping-related queries. The search bar filter for shopping has those features but now they can show in the middle of the search results. Khushal Bherwani spotted this and posted on X: Truth is, this […]

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Content Marketing

The Design Course of Behind Our Zero-Finances B2B Brand Campaign

Posted on by admin
27
Dec

If you follow Rock Content on any social channel, chances are you have seen some Rock Content posts telling you to “Get your b(r)and together” or to “Amplify your Marketing Skills”.  Well, those spirituous pieces are part of our one and only zero-budget-in-house-made Brand Campaign. Our VP of Marketing, Giu Caltabiano, brilliantly walks us through […]

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SEM & SEO

Google Ads Performance Max Product Segmentation With Brand & Custom Labels

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21
Nov

Google has added to the Performance Max product campaigns within Google Ads brand and custom labels. This allows advertisers the quick ability to segment your products also by brand and custom labels. Thomas Eccel posted about this new feature on X, calling this a “really handy feature.” “Some weeks ago I posted about the “Product […]

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Social Media Marketing

X Recordsdata Lawsuit Towards Media Matters in Order to Refute Claims That its Model Security Measures are Failing

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21
Nov

As promised, Elon Musk’s X Corp has filed a new lawsuit against Media Matters, which accuses Media Matters, a non-profit misinformation research group, of fabricating evidence in order to suggest that X is displaying ads from big-name brands alongside harmful content, including posts from neo-Nazi, anti-Semitic, and anti-LGBTQ accounts. Media Matters has released several reports […]

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Social Media Marketing

14 Social Listening Instruments for Easy Model Monitoring

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20
Nov

Social listening tools are some of the most important for any social media marketer to master. Why? Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, […]

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