Everyone talks about Black Friday marketingbut what about Thanksgiving? People love a feel-good story, and Thanksgiving is the perfect time for it. In 2016, a grandmother in Arizona sent a text message to the wrong number, unknowingly inviting a stranger to Thanksgiving dinner. Although they both quickly realized the mistake, he came anyway. The couple […]
Welcome to our onboarding blog series, where we highlight customers and their journey with ActiveCampaign. Every month thousands of customers complete their onboarding experience with us, having learned everything they need to get started within ActiveCampaign successfully. We’ll be sharing a story from each month’s graduating class. This month, we’re highlighting Zest4lifea company with a […]
You probably already know the value of building a community behind your brand: stronger word of mouth, stronger customer loyalty, better organic growth. And yet, I find that many small business owners are not entirely sure how to nurture real communities or don’t believe they can if they don’t have the money to really do […]