Opinions expressed by Entrepreneur contributors are their own. Leadership — a dynamic, hard-to-tame beast that we all have to deal with. Do we agree? How would you feel if I said that there is some form of Greek secret from ancient times that is just lying around our nose and maybe around the corner? This […]
While email marketing is a great tool to bring people to your site, you can’t simply set up a newsletter and hope for the best. From subject lines to preheaders and A/B testing to personalization, there’s a lot that goes into using email marketing effectively. One of those tactics is trigger words–and there are a […]
Opinions expressed by Entrepreneur contributors are their own. Social media, content marketing and paid media are powerful tools that can drive the success of public relations (PR) efforts. With a plethora of creative options available, such as compelling content on social channels and targeted advertising campaigns, small businesses can now reach more people than ever […]
Testimonials for writers are a crucial factor in creating a word of mouth buzz that can boost your book sales or service referrals. Whether you want to put more books into the hands of readers or offer writing services, great testimonials can be a positive influence on your goals. While you’ve likely heard of endorsements, […]
In October 2017, one week changed Jacinda Ardern’s life. On the Friday she discovered she would become a mother and by the following Thursday a political twist of fate delivered her the office of the prime minister. Nearly six years later, as she resigned, Ardern reminded New Zealand’s press gallery that she never expected to be […]
This post was contributed by the team over at CallRail. For too long, marketing was a necessary but ambiguous expense for businesses. The main justification for marketing was that “every company needs it.” However, call tracking now makes it easy for businesses of all sizes to turn more leads into better customers. Serving more than […]
If you’re looking for a solution for managing data from across your entire tech stack, look no further than custom objects. Custom objects offer the flexibility to model, manage, and automate your data in a way that reflects your unique business processes. In addition tags and custom fields, they help you to assemble the perfect […]
Whether you curl up with memoirs on a frequent basis or pick one up every now and again, you know powerful memoirs have the capacity to take readers for an exhilarating ride. When I teach people how to write a memoir, we talk about how to tell a compelling story. While all memoirs are different, […]
Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners. The demand for video marketing is growing fast. Eighty-eight percent of consumers want to see more video from […]
LinkedIn is no longer just about keeping an eye on your old colleagues. Many small business owners have benefited tremendously from this including LinkedIn as part of their social media strategy, from building brand awareness to connecting with valuable mentors to attracting new customers. While you can gain a lot of traction by simply posting […]